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    Lead Marketing Manager - Hong Kong, 香港 - Snaphunt

    Snaphunt
    Snaphunt Hong Kong, 香港

    6天前

    Snaphunt background
    全职
    描述

    The Offer

    • Leadership Role
    • Flexible working options
    • Opportunity within a company with a solid track record of performance

    The Job

    Your responsibilities will include:

    • Lead and coordinate campaigns and communications across various platforms and channels, establishing EVIDENT as a leading platform for Alternative Assets.
    • Take business objectives and translate these into a marketing strategy
    • Oversee and delegate the marketing team and resources.
    • Manage and optimise advertising efforts, both digital and non-digital, to meet growth KPIs.
    • Source, structure, and utilise target-audience data, to power campaigns and communication efforts. Continuously drive decisions and efforts through data.
    • Collaborate closely with the product, engineering, and investment management teams to gain insights and align marketing strategies with company objectives.
    • Continuously analyse market trends, customer feedback, and cultivated campaign data to refine marketing approaches.
    • Work collaboratively in a fast-paced environment to successfully bring projects to fruition

    The Profile

    • A minimum of 3 years of experience in a marketing role in a B2C context, preferably in FinTech.
    • Demonstrated success in developing and implementing growth-focused marketing campaigns.
    • You understand how to develop a brand, and building out all elements of a brand and visual identity.
    • Proficiency in digital advertising platforms (Google Ads, LinkedIn) and various strategies (mirror audience, A/B testing...)
    • Strong leadership skills with experience in managing and motivating a creative team.
    • Excellent collaboration skills to work effectively with cross-functional teams.
    • Native English fluency required to effectively liaise with the stakeholders of the region

    The Employer

    Our client is a licensed investment platform for alternative assets with impact. Our client pioneer the next generation of digital market infrastructure in asset management, leveraging blockchain-powered asset tokenization to deliver tangible results.

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