- HK Tisle EC& LC indication launch in 2025, government Affairs related communication
- Take care TW Tisle market planning during pre-launch stage for better synergy
- Monitor, analyze and evaluate market trends, consumer behaviors and competitor activities to identify market opportunities for the product
- Plan and develop brand strategies and initiatives that are in line with the growth drivers and business objectives
- Develop and implement promotional campaigns, materials and educational initiatives that are in line with brand strategies
- Develop critical relationships with Key Opinion Leaders and other allied health care professionals.
- Set up KOLs communication workshops to understand the patients /physicians insights.
- Collaborate with cross function teams, particularly collaborate with medical team to develop, integrate and implement operational plan to make sure the brand strategy alignment
- Develop the communication material and lobby experts for market access success
- Provide product knowledge to internal clients.
- Develop and monitor budgets and forecasts
- Bachelor degree or above, medical or related majors preferred
- Above 3 years working experience in pharmaceutical industry in sales and marketing, at least 2 years (PM) / 4 years (SPM)/ 5 years + (GPM) experience of pharmaceutical product management
- Good Customer Insight including understanding customer needs, behaviors, motivational drivers
- Product and Industry/Environment Knowledge
- Be able to collect and analyze data
- Good capability in strategic thinking/planning
- Be able to engage and influence internal and external stakeholders to change perception or obtain commitment
- Proficient in oral and written communication (English) and good MS Office
- Fosters Teamwork
- Provides and Solicits Honest and Actionable Feedback
- Self-Awareness
- Acts Inclusively
- Demonstrates Initiative
- Entrepreneurial Mindset
- Continuous Learning
- Embraces Change
- Results-Oriented
- Analytical Thinking/Data Analysis
- Financial Excellence
- Communicates with Clarity
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Marketing Manager - Hong Kong, 香港 - BeiGene
描述
Job Description:
Qualification Required:
BeiGene Global Competencies
When we exhibit our values of Patients First, Collaborative Spirit, Bold Ingenuity and Driving Excellence, through our twelve global competencies below, we help get more affordable medicines to more patients around the world.
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