- Strategize, translate business into powerful communication platform, ideate and plan for Integrated Activations in target markets to drive business.
- Lead market activations based on consumer relevant touch points at both paid and own channels; and influence the earned channels/partnership/broadcast activations with desired strategic directions
- Excellence in execution follow through and clear KPIs to measure success and accumulate learning for each campaign
- Drive activation innovations, project manage activations along the process and holistically connect consumers funnel from inspiration to consideration/conversion phases, . needs to connect communication experiences and influence the messaging when consumers are driven to Disney's ecosystem, . website/apps etc.
- Develop annual/multiple-year activation campaignplanning, franchise lead business reviews and measures of budget use & campaign effectiveness.
- Collaborate with cross functional teams to support the in-market activations per annual planning.
- Manage budget across to make sure it well-spent & allocated to influence back strategy team, rather than managed by assigned budget.
- Key contact window to support and traffic control creative requests from other departments, in particular Distribution Marketing and Digital Business toidentify the most effective and efficient solutions
- Bachelor's degree in business/ marketingor related disciplines
- At least 10 years of solid B2C marketing experience in companies that are best-in-class in marketing discipline especially in creative planning, digital and social commerce management, end-to-end digital and social commerce experience is a must
- Exposure in creative/digital agencies/e-commerce for regional markets
- Vertical and lateral influence skills to effectively manage multi-cross functional teams within marketing and beyond.
- Proactive and versatile enough to embrace different ideas and yet can translate into meaningful implications on strategies and plans.
- Good conflict management and strong negotiation skills
- Excellence communication skills
- Fluent in written & spoken English
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Manager, Marketing - Hong Kong, 香港 - Hong Kong Disneyland Resort
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