- Execute cross-border business development strategy, market expansion strategy, and annual business plans. Measure their effectiveness to achieve target business and profitability KPI.
- Develop feasible marketing plans including but not limited to customer acquisition, cross-selling and upselling strategies and media promotion to enhance cross-border customer management.
- Communicate and coordinate with various departments and parent Bank on business implementation and project detail to ensure the project in proper operation and maintenance.
- Monitor business progress, report business data, prepare summary, analysis and reporting materials on a regular/ad hoc basis.
- 5. Communicate and cooperate with product departments to continuously optimize processes and enhance customer experience.
- Understand laws and regulations, market dynamics, industry conditions and risk management of cross-border business.
- Research and analyze regional policies to formulate regional development, business strategies and supporting service plans in conjunction with actual circumstances.
- Degree or above with major in Business Administration, Marketing, Economics, Finance or related discipline
- At least 3-5 years working experience in segment management and business strategy management, including 2 years of which in managerial level and retail banking business
- Profound knowledge and experience in Business development / Marketing planning
- Knowledge in projects about China financial industry and experience in China project management
- With good people network in China and ability to communicate with Chinese financial entities independently
- Excellent communication and negotiation skills with good command of English and Chinese. Proficiency in Mandarin is a must
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Segment Manager - Hong Kong, 香港 - Bank Of China (Hong Kong) Limited
