- Assist the Section Head to formulate value propositions for key segments such as Upper Affluent, Affluent, Emerging Affluent, Cross Border and Young, with an aim to achieve business targets and improve customer experience
- Monitor the business and sales performance by channel and campaign, customer movement across key segments, recommend business strategy to achieve business target
- Build the customer journey and strategies for acquisition, cross-selling, service upgrades, as well as customer engagement and retention, according to each key segment's defined value proposition by analysing customer behaviour and needs
- Formulate cross-selling models with key stakeholders in the products, channels, and other product marketing teams
- Ensure all procedures are in compliance with all policies, rules, guidelines, requirements prescribed by regulators as well as the Bank Requirements
- University graduate, preferably major in Business Administration, Marketing, Finance or related discipline
- Preferably over 5 years of experience in banking sector
- Proven track record in customer segmentation, product management, sales management, or marketing campaign management
- Familiar with banking products and operations/ service enhancement, and with drive to strive for success
- Proactive, innovative and good organizing and problem solving skills with strong sense of customer centricity
- Excellent communication and presentation skills with good command of both spoken and written English and Chinese
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Customer Proposition Manager, Segment Management and Marketing Department - Hong Kong, 香港 - The Bank of East Asia
描述
Responsibilities
Hong Kong的Customer Proposition Manager, Segment Management and Marketing Department从业者
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