- Develop brand images on digital media platforms via quality content management
- Liaise with advertising agencies / production house / vendors to develop and execute corporate campaigns and marketing collaterals. Working in partnership with them and guide the direction to meet objectives for all public-facing communications, including print, digital and video assets. Ensure all integrated marketing activities are in alignment with Dah Sing Insurance's corporate identity.
- Support Marketing Communications master plan to ensure a smooth delivery. Facilitate the branding, advertising and promotional campaign.
- Collaborate with multiple stakeholders to facilitate sign off process. Be the gatekeeper of all marketing materials, assist stakeholders with copywriting / proofreading when required
- Coordinate marketing strategies with the teams and develop and managing the marketing budget
- Maintaining a strong and consistent brand through a wide range of online and offline marketing channels
- Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
- Assist to drive the new business development for all channels (e.g. Commercial / Retail and Bancassurance)
- Support CPM Team and Distribution Team to identify and expansion of new business opportunities
- Build the market analyses and targeting strategies for top prospects
- Cultivating and manage key business relationships with assigned accounts increasing engagement
- Degree holder in related disciplines with relevant professional qualification
- A minimum of 7 years of experience in marketing & business development
- Tech-savvy with good understanding of digital marketing, including SEM, SEO, Facebook marketing, google ad, web analytics, web content management.
- Proficiency in product and marketing campaign development cycles; ideally in general insurance or/and banking industry
- Self-discipline with strong interpersonal, presentation and coordination skills
- Good command of both written and spoken English and Chinese
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Partnership & Marketing Manager (General Insurance) - Hong Kong, 香港 - Dah Sing Financial Group
描述
About Dah Sing GroupThe Dah Sing Group is a leading financial services group in Hong Kong offering banking, insurance, financial and other related services through its growing network of over 70 branches in Hong Kong, Macau and Mainland China.
Our currency is caring, teamwork and progressiveness. We accept that everyone is unique and different in talent, but alike in the capacity for growth. Our task is to shape a culture that creates a sense of pride in achieving something beyond just a job, and an environment where you can be your true and authentic self, like at home.
Main Responsibilities:
Marketing
