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Hong Kong

    Customer Growth and Experience Officer - Hong Kong, 香港 - The Hong Kong Jockey Club

    The Hong Kong Jockey Club background
    全职
    描述

    The Job

    You will

  • understand the new generation in Hong Kong in terms of their entertainment preference, social media habit, as well as other relevant market trends / initiatives targeting this segment
  • support the planning and delivery of new strategic initiatives for new generation customers, from concept development to testing and feasibility study, follow by implementation into daily operation
  • liaise and coordinate with external consultant for research delivery
  • assist in the preparation of research reports and strategic papers for senior management
  • provide support in coordinating with different departments to ensure the overall project timeline is achieved
  • About You

    You should have

  • a bachelor degree in Business Administration, Marketing, Communications or related disciplines with a minimum of 5 years' experience, experience working in / coordinate with market research agency is a must
  • proven record of researching or designing new marketing concept / initiatives
  • strong understanding in digital and social media marketing trends
  • good understanding of the new generation or female customer behaviour, knowledge in horse racing will be a plus
  • experience in analysing and articulating marketing initiatives
  • excellent knowledge of Microsoft PowerPoint, Excel and Word
  • strong business mind set and excellent problem solving skills
  • strong inter-personal and communication skills to manage complex projects
  • excellent command in both spoken and written English and Chinese
  • excellent time management skills and able to multi-task
  • Candidate with less experience will be considered for the post of Customer Growth and Experience Office

    Enquiries



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