- Home
- Career
- Why the SFC
- Join us as an experienced professional
- Current Openings
- Associate Director (Head of Campaign and Digital Marketing) - Investor and Financial Education Council
- Formulate the development of the IFEC brand and media strategy and digital marketing strategic plan to develop investor and financial education to achieve IFEC's business objectives.
- Drive investor and financial education through development and implementation of ATL / BTL / digital marketing campaigns with clear impact measurement matrix.
- Oversee, manage, and lead the production and technical implementation of resources contents including IFEC's websites, digital and gamification tools, e-learning resources and research for investor and financial education to raise public awareness, attract usage and create interest for the Hong Kong public, in a bid to induce correct behavioural change to make informed financial decisions.
- Act as gatekeeper on all resources and contents, the daily operations of IFEC's websites, digital and gamification tools, e-learning modules, and resources, together with IFEC's social media channels to ensure good customer experience, smooth operation, with reputational risk management.
- Review and revamp existing investor and financial education resources based on the latest digitalization trends and delivery channels to expand reach.
- Integrate innovation and digital strategy into segmented investor and education campaigns where possible, with a focus on the tech-savvy young generation.
- Support the IFEC Board and General Manager to showcase IFEC's campaign and digital marketing capabilities both locally and internationally to establish thought leadership in the long run.
- Ensure all campaign and digital marketing initiatives to be in compliance of all internal and external regulations such as, but not limit to, IT security and personal data privacy policies.
- Oversee and manage IFEC's budget control to ensure alignment with the approval criteria and both internal and external guidelines and standards.
- Extensive managerial experience in campaigns, advertising and digital marketing, banking and financial services, and / or technology, NGO / public education related job experience.
- A degree holder in a relevant discipline such as marketing, economics, business, digital marketing and technology, with managerial experience on marketing team leadership an advantage.
- Minimum ten years of relevant managerial experience in advertising agencies, FinTech companies, banking and financial services marketing, NGO, or financial education related field.
- Good understanding of the investor and financial education, campaign and digital marketing and Tech trends and its development in both Hong Kong and global.
- Proven successful track record in running successful marketing campaigns and digital marketing programmes an advantage.
- Good command of written and spoken Chinese and English.
- Excellent communication and presentation skills.
- Good with data management and budget control.
- Strong interpersonal effectiveness and project management skills.
- Change driver with good time management skills.
- A mature, independent team player and an experienced people manager.
-
KPMG China Hong Kong, 香港 全职KPMG China provides multidisciplinary services from audit and tax to advisory, with a strong focus on serving our clients' needs and their industries. Not only do we have an overriding commitment to provide the highest quality services for our clients, but we also strive to becom ...
-
AIA Group Hong Kong, 香港 OTHERAt AIA we've started an exciting movement to create a healthier, more sustainable future for everyone. · It's about finding new ways to not only better people's lives, but to better the communities and environments we live in. And we build on this every day with our ambition to e ...
-
AIA Hong Kong, 香港 全职At AIA we've started an exciting movement to create a healthier, more sustainable future for everyone. · If you sound like that leader, read on. · About the Role · This role will provide management and the local Boards with an objective, independent assessment of the internal ...
-
AIA Group Hong Kong, 香港At AIA we've started an exciting movement to create a healthier, more sustainable future for everyone. · It's about finding new ways to not only better people's lives, but to better the communities and environments we live in. And we build on this every day with our ambition to e ...
-
Company 28 - Manulife (International) Limited Hong Kong, 香港 全职Description · The Opportunity · The customer is the focus of everything we do, and millions of end users rely on our products daily. We believe in the value of empowering Associate Director/ Director, Group Insurance Business Development with the resources to solve critical p ...
-
Aon Hong Kong, 香港 全职We're hiring · Aon is currently recruiting an Associate Director - Corporate Insurance to join our team in Hong Kong. · As a global insurance brokerage and consulting enterprise, we are looking for an ambition leader to join our Hong Kong team. In this high-profile role, you wi ...
-
Manulife Hong Kong, 香港 全职Job Description · The Opportunity · The customer is the focus of everything we do, and millions of end users rely on our products daily. We believe in the value of empowering Associate Director/ Director, Group Insurance Business Development with the resources to solve critic ...
-
HSBC Hong Kong, 香港 Permanent - 全职Some careers open more doors than others. · If you're looking for a career that will unlock new opportunities, join HSBC and experience the possibilities. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers oppor ...
-
Barings Hong Kong, 香港 全职At Barings, we are as invested in our associates as we are in our clients. We recognize those who work diligently for us and reward them for personal and professional integrity, communication skills, distinct competencies and expertise in specific strategies, ability to collabora ...
-
KPMG China Hong Kong, 香港KPMG China provides multidisciplinary services from audit and tax to advisory, with a strong focus on serving our clients' needs and their industries. Not only do we have an overriding commitment to provide the highest quality services for our clients, but we also strive to becom ...
-
KPMG China Hong Kong, 香港KPMG China provides multidisciplinary services from audit and tax to advisory, with a strong focus on serving our clients' needs and their industries. Not only do we have an overriding commitment to provide the highest quality services for our clients, but we also strive to becom ...
-
Standard Chartered Bank Hong Kong, 香港 全职Role Responsibilities · Financial Markets Middle Office was set up in 2016 to deliver first class trade support, business enablement and accurate / timely trade representation in order to meet obligations to clients, counterparties and regulators. We are product and process subj ...
-
FWD Life Insurance Corporation Hong Kong, 香港 全职About FWD Group · FWD Group is a pan-Asian life insurance business with more than 11 million customers across 10 markets, including some of the fastest-growing insurance markets in the world. FWD reached its 10-year anniversary in 2023. The company is focused on making the insur ...
-
Control Risks Hong Kong, 香港 全职Control Risks is seeking an experienced candidate to join its rapidly growing Cyber Protect team in our key Hong Kong market. This is a unique opportunity to work in a highly capable and truly global team of cyber experts and to play a critical part in shaping the Cyber Protect o ...
-
Company 28 - Manulife (International) Limited Hong Kong, 香港 全职Description · The Opportunity · This position will directly reporting to local country head of IT controls & governance under CIO office. It will work closely with regional office head of operational resilience and business continuity management team. · What motivates you? · Y ...
-
Manulife Hong Kong, 香港 全职Job Description · The Opportunity · This position will directly reporting to local country head of IT controls & governance under CIO office. It will work closely with regional office head of operational resilience and business continuity management team. · What motivates you? ...
-
Bank Of China (Hong Kong) Limited Hong Kong, 香港 全职ResponsibilitiesDevelop and execute an individual business plan to achieve client acquisition, business referral and establish a book of new business · Manage a client base of high net worth individuals to achieve business penetration and portfolio growth · Work in a collaborativ ...
-
KPMG China Hong Kong, 香港KPMG China provides multidisciplinary services from audit and tax to advisory, with a strong focus on serving our clients' needs and their industries. Not only do we have an overriding commitment to provide the highest quality services for our clients, but we also strive to becom ...
-
SNC-Lavalin Hong Kong, 香港 全职Job Description · We're AtkinsRéalis, a world-leading Design, Engineering and Project Management organization. Created by the integration of long-standing organizations dating back to 1911, we are a world-leading professional services and project management company dedicated to ...
-
Company 28 - Manulife (International) Limited Hong Kong, 香港 全职Description · The Opportunity · The customer is the focus of everything we do, and millions of end users rely on our products daily. We believe in the value of empowering Associate Director, Sales & Promotion and Event Management (Macau) with the resources to solve critical p ...
Associate Director - Hong Kong, 香港 - Securities and Futures Commission
描述
Ref.: SFC/AD/CDM/IFEC/240426
The purpose of this position is to champion campaign and digital marketing and lead the brand and media strategy to drive investor and financial education progress in Hong Kong, riding on the latest promotional channels and networks, to effectively drive investor and financial education progress in Hong Kong, China.
Candidates with less experience may be considered as a Senior Manager position.
Duties & Responsibilities:
Requirements:
 Limited&v=024){kind=logo}
