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    Digital Marketing Executive - Hong Kong, 香港 - Television Broadcasts Limited

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    描述

    TVB is seeking a dynamic and driven Digital Marketing Executive to join our Digital & Social Media Marketing Department.

    The successful candidate will play a critical role in planning and executing digital marketing strategies to promote TVB's brand, increase audience engagement, and drive revenue growth.

    As a Digital Marketing Executive, you will work closely with the marketing team to create and manage campaigns across various digital channels.


    Responsibilities:

    • Develop and implement digital marketing campaigns across various channels such as social media, email, search engines, and display advertising
    • Monitor and analyze the performance of digital marketing campaigns, and provide insights and recommendations for improvement
    • Collaborate with crossfunctional teams, including content, production, and sales, to ensure consistency in brand messaging and achieve business objectives
    • Manage and optimize digital advertising campaigns, including budget allocation, targeting, and creative development
    • Stay uptodate with digital marketing trends and industry developments to identify new opportunities and stay ahead of the competition
    • Develop and maintain relationships with external partners, including agencies, and vendors
    • Support the development of content for social media and other digital channels

    Requirements:

    • Bachelor's degree in marketing, business or related field
    • Minimum 2 years of experience in digital marketing
    • Solid understanding of digital marketing channels, including social media, email, and search engines
    • Experience with digital advertising platforms such as Google Ads, Facebook Ads, and YouTube Ads
    • Strong analytical and problemsolving skills, with a datadriven approach to decisionmaking
    • Excellent communication and interpersonal skills, with the ability to collaborate effectively with crossfunctional teams
    • Passion for the media industry and staying uptodate with the latest trends and technologies
    • Candidate with more experience will be considered as Senior Digital Marketing Executive


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