- Design and implement digital marketing initiatives to achieve business objectives
- Drive website traffic, brand awareness, customer engagement and increase the leads number through existing marketing channels and online platforms
- Produce marketing materials for online channels including website, social media and external online media
- Monitor performance and results of digital marketing campaigns
- Work with internal and external parties to deliver contents of high professional standards
- Explore and evaluate new marketing channels (both online & offline) suitable for our services and market segments, and proactively bring in new ideas and update market trend
- Gather market intelligence and research to gain customer insight
- Support effective and creative marketing strategies for exhibitions and related products via different channels
- Work as a team to assist the total success of all exhibition products, physical exhibitions and conferences coordination
- At least 3 years of work experience in related field with a minimum of 2 years in digital marketing
- Degree holder or above in Marketing / Advertising / Business or related discipline
- Able to drive the project by communicating and influencing different level of stakeholders
- Hands-on experience with Google Analytics and Facebook Ad Manager is a must
- Knowledge on Eloqua, Wordpress and HTML would be a plus
- Ability to work in detail both independently, collaborative environment and meet tight deadlines
- Excellent command in written and verbal English and Chinese
- Candidate with more experience will be considered as Senior Marketing Executive
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Marketing Executive - Hong Kong, 香港 - Informa PLC
描述
Job Description
As part of the Marketing business role in the food & building portfolio, this incumbent would plan and execute digital and marketing activities, measure performance of all marketing campaigns, identify trends and insights for our products/services. The incumbent will work closely with internal and external parties from our focus industries to deliver contents of high professional standards.
PRINCIPAL DUTIES AND RESPONSIBILITIES:
Qualifications
Additional Information
