- Based on the research and analysis of the industry's development trends, perform in-depth understanding of customer demand for international roaming-related products and services and explore new ways of operating.
- Consolidating the annual plan, important marketing nodes and themes, then formulate and organize the unified marketing campaign nationally and the customized marketing campaign of the provinces for international roaming data packages.
- Coordinating the implementation of marketing works, following up the effectiveness and preparing post-event report.
- Responsible for the management and expansion of various business channels and improve the marketing strategy of products in both internal and external channels.
- Building a multimedia publicity matrix, by consolidating user preferences, market trends, online and offline channel promotions.
- Responsible for coordinating the Headquarters and 31 provincial companies to jointly plan marketing activities.
- Academic level and major: Bachelor's Degree in Mass Communication, Marketing, Business is preferred.
- Working Experience:3 years or above relevant experiences in telecommunications industry, Knowledge in 5G development and future development trends is preferred.
- Characters/Work Attitude: Responsive and hard-working, Strong communication, teamwork skills, stress-resistance
- Personal ability: Quick thinking; familiar with online marketing strategies; creativity & good planning ability and able to complete creative presentations independently; professional marketing planning and brand promotion skills; strong writing skill, communication & coordination skills and event planning & organizational skills.
- Computer skills: Proficiency in MS Office applications and Chinese Word Processing
- Language ability: good command of spoken and written Chinese and English, proficiency in Putonghua is an advantage.
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Marketing Executive - Hong Kong, 香港 - China Mobile International Limited
描述
Marketing ExecutiveHeadquartersHKMarketing ManagementMarket Research & Analysis, Marketing - Channel ManagementEntryApplyStaff ApplicationResponsibility
Requirements
