- Collaborate with internal teams, insurance partners, and external agencies to ensure timely and smooth implementation of regional marketing plans.
- Manage the creation of B2B and B2C campaign and brand marketing assets including creation, copywriting, and production to meet our product proposition and brand values.
- Produce and manage content for PR campaigns including articles, website, newsletters, video, press release, etc. to maximize reach and engagement.
- Maintain our social media platforms and monitor user engagement to improve social media presence and campaign performance.
- Content writing and translation to support content development in English and Chinese and coordinate with external agencies on asset translation and proofreading.
- Support the regional events and sponsorship calendar including onsite support and development of event assets.
- Understand our key global messaging for the development of financial and non-financial promotions across all key target markets within the regional footprint.
- Energetic and enthusiastic with a collaborative team spirit and a genuine passion for marketing
- Ability to work with internal and external stakeholders
- Ability to work to deadlines in a fast-paced large-scale environment
- Strong commercial experience in Marketing, Communications, or Public Relations, ideally in a regulated environment
- Detail-oriented with outstanding planning and organizational skills
- Copywriting experience would be useful
- Clear, confident communication skills with a very high standard of written and spoken English and Chinese
- Acrobat, Excel, Word, and PowerPoint are essential
- Knowledge of social media platforms in Hong Kong is preferred
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Marketing Executive - Hong Kong, 香港 - Bupa
描述
Marketing Executive
Bupa Global - Middle East and Asia and rest of the world
Kwun Tong, Kowloon, Hong Kong
Hybrid working options
Permanent, Full time
About the role
Fantastic opportunity to support the Regional Marketing Manager on marketing initiatives and projects across the region, including the execution of Brand, PR, and Social Media campaigns.
You'll be involved in the development and management of creative assets, content writing and translation, managing approvals processes and support on event planning.
What you'll do
What you will bring
Why Bupa?
We are a health insurer and provider. With no shareholders, our customers are our focus. We reinvest profits into providing more and better healthcare for the benefit of current and future customers.
Bupa Global is the international health insurance division of Bupa. We provide customers who want premium international coverage with products and services to access the healthcare they need anytime, anywhere in the world, whether at home or when studying, living, traveling, or working abroad.
Bupa Global has offices around the world including London and Brighton (UK), Miami (USA), Dubai (UAE, in partnership with OIC), and Hong Kong (China) as well as regional offices in mainland China, Singapore, Egypt, Mexico, the Dominican Republic, Bolivia, Brazil, Panama, Guatemala, and Ecuador.
