- Analyze sales, promotions, digital marketing and site performance data and formulate data-driven insights and plans to drive sales
- Develop e-Commerce marketing and promotion calendar in line with brand marketing and online strategies
- Develop and implement the digital marketing strategy, e-Commerce brand sites, third party platforms, and Omni Channels for business growth for the company including website and social media
- Enhance the overall brand dotcom consumer journey, including but not limited to website content, purchasing journey, functionality development, and omni-channel features to grow consumer base, traffic, and conversion rate
- Serve as the key liaison between the Online Team and Brand Team and ensure that the online experience is in line with the brand's overall strategy
- Oversee the daily operations of the online business to ensure smooth running of the online platforms
- Work closely with external and internal stakeholders on marketing, products, creative and system development
- Manage and prepare regular and ad-hoc reports on key sales and online related metrics
- Conduct market research and campaign result analysis and generate data-driven recommendations to optimize the online performance
- University degree, preferably in marketing, communication, e-Commerce or related disciplines
- A minimum of 5 years' working experience in managing online business for a brand or a retailer, or working in an eCommerce player. Media agency background with strong understanding of eCommerce business will also be considered
- Highly analytical and well-structured in problem solving and presentation
- Strong business acumen with good understand of how to drive online sales performance utilizing digital marketing and a wide range of data sources
- Hands-on operational experience managing an eCommerce site would be a strong plus
- General knowledge of web performance analytics & web development cycle would be a plus
- Digital media agency experience with experience driving lower-funnel KPIs would be a plus
- A good team player with strong communication and interpersonal skills
- Proactive, self-motivated, and independent
- Can-do attitude with attention to details
- Well organized and meticulous with the ability to multi-task and work under pressure
- Good command of written and spoken English and Chinese
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Estée Lauder Companies Hong Kong, 香港 全职What You Will Achieve · Analyze sales, promotions, digital marketing and site performance data and formulate data-driven insights and plans to drive sales · Develop e-Commerce marketing and promotion calendar in line with brand marketing and online strategies · Develop and imple ...
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Assistant Online Manager - Hong Kong, 香港 - Estée Lauder Companies
描述
Assistant Online Manager
Description
What You Will Achieve
Qualifications
What You Will Need
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Hong Kong的Assistant Online Manager从业者
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Mile Fung
Slasher
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Leung Ting Duncan Lau
Property and Hospitality Management Professional