- Drive the development of sales and the brand equity by achieving sales, market share, and growth and profitability targets for Guerlain in the region.
- Ensure the brand plans are being implemented within corporate guidelines and to ensure the highest standards of operational excellence to protect integrity of the brand while driving growth.
- Provide the highest level of service to key clients in order to build strong and lasting relationships with Travel Retail players.
- Identify actions and new opportunities for profitable growth in key doors
- Negotiating trade terms, space allocation, assortment and pricing
- Negotiate and ensure all legal contracts are signed and T&C mapping is constantly accurate
- Full ownership of the P&L, preparation, presentation to top management and monthly expenses and profitability review
- Managing and analyzing P&L and profit center, defining sell in/sell out targets
- Take accountability for customer P&L and sell-in/ sell-out target achievements
- Set-up bi-annual retailer budget and align with brand investment plan and commit to share KPIs
- Develop long term key account strategy and lead group level joint business planning process
- Drive retailer insights, work side-by-side with retailer on strategic projects and cross regional developments on PRCs consumers, HKMATW 3YP
- Develop long term, strategic relationships with accounts
- Coordinate local teams to respond quickly to day to day requests to ensure close collaboration
- Ensuring to implement and reclaim the 3-Axis Beauty positioning in your region in line with product strategy
- Elevate our game in the store: execution and visibility are the priority & being more demanding
- Ensuring the execution of all touch points of 360 launch plans (training, trade plan, incentives, media) and strong review on new launches performance
- Proposing and implementing a detailed sales/marketing plan per customer
- Marketing in store activation plan: development of retailtainment strategy
- Monitor competitive activity and trends in markets, customers, products, prices, and channels
- Be a key player and driver within your team for the roll-out of the consumer centric approach and the Guerlain Retail academy to foster retail excellence
- Define your country selective & productive distribution strategy
- Design your country roll-out for the new Guerlain retail Identity including Ultimate
- Prepare all negotiation with DFS change of model to consignment
- Craft the Retail services strategy, Clienteling protocol roll-out
- Negotiate for all Datas road map with retailers
- Ensure the E-Retail strategy is rolled out complying with Guerlain HQ processes
- Coordinate between internal departments, Retailer and agency for campaign executions and ensure on-time content development, and Digital activations (eg, social media posts on eRetailer social channels)
- Groom the team linked to Guerlain Retail strategy
- Grow key profiles within the team for future team expansion in all departments: digital, merch, mkt, retail, training
- Accompany your teams through coaching and training, while ensuring the continuous development of their individual and collective skills
- Develop strong connection with Guerlain HKTW LM and ASIA Regional Team for cooperation
- Bachelor degree above
- 12 years retail working experience includes P&C
- Fluent in English and Cantonese. Mandarin could be a plus.
- Good at Microsoft office, including Word, Excel PowerPoint, Power BI etc.
- Agility & Flexibility
- Strong negotiation skills
- Strong Relationship and Team building management skills
- Retail & Strategic Mindset
- Strong attention to detail
- Communication
- Assertiveness
- Problem-solving
- Performance management
- Be passionate and responsible; take quick action and stay positive under pressure.
- Can accept regular business trips
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Area Manager, Travel Retail - Hong Kong, 香港 - Guerlain
描述
Position
1. Commercial Focus:
2. P&L Responsibility:
3. Account Relationship Management:
4. Marketing, Merchandising & Retail:
5. Distribution & Retail Change of Model:
6. E-Retail:
7. Management:
Profile
QUALIFICATIONS & SKILLS
KEY COMPETENCIES
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Hong Kong的Area Manager, Travel Retail从业者
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Leung Ting Duncan Lau
Property and Hospitality Management Professional