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VP Product Management, Bancassurance (BB-D0326)

Found in: Neuvoo Premium HK

Description:
Business Function

As the leading bank in Asia, DBS Consumer Banking Group is in a unique position to help our customers realise their dreams and ambitions. As a market leader in the consumer banking business, DBS has a full spectrum of products and services, including deposits, investments, insurance, mortgages, credit cards and personal loans, to help our customers realise their dreams and aspirations at every life stage. Our financial solutions are not only the best in the business - they were made just right for you.

Description
Maximize insurance business potential
  • Implementation of marketing strategy and new initiatives to drive life & GI business
  • Launch of tactical product & marketing initiatives to drive life & GI business
  • Liaise with life & GI partners (Manulife & Chubb) on implementation of tactical product initiatives
  • Responsible for life & GI penetration to Treasures & credit card customers

Insurance Proposition / Need Based Marketing
  • Implement the strategy on presenting the various insurance propositions to customers - retirement savings, legacy planning, education, managing wealth, protection, health to further strengthen need based / emotional marketing to the customers
  • Enhance sales tools, customers promotions, marketing tools, marketing messages to facilitate need based / emotional marketing to our customers
  • Leverage on Manulife or external training programs to further enhance our frontline's need based / emotional selling skills
  • Position DBS as a trusted insurance advisor that have the right solution to fulfill the customer's goals at different life stages

Customer Promotion & Marketing Events
  • Based on agreed strategy, launch / execute the agreed customer promotion, discount offers, appointment gifts, customer events etc. for each segment, ensure the above fulfil the regulatory requirements as well as company guidelines, obtain the proper sign off before launch
  • Ensure proper budget, manage Manulife expectation and overall governance of S&MA similar to sales promotion & marketing events above

Data Driven Operating Model / Data Analytics
  • As the banca lead to work with CBG data analytics team and formulate strategy on how to leverage on customer profile / transaction data to identify opportunity and come up with propensity model to maximize insurance sales both in face to face and digital channels
  • Maximize the use of data and AI to drive scalable banca income growth and as the key lead to help support CBG's Hunt-In-A-Pack initiative

Eco-System Partnership Development
  • Supports the overall CBG eco-system partnership development and represent banca to maximize the opportunity for GI & life penetration into partner's eco-system by leveraging on partner's customer data and online capability
  • Effective marketing strategy to maximize the exposure and business opportunity in the partnership
  • Lead the digital marketing team to launch various initiatives to support eco-system development

Product Margin & Product Mix Management​​​​​​​
  • Closely monitor the product margin and product mix in each segment & enterprise level
  • Take necessary action by agreeing with frontline / management that is requires to maintain a healthy product mix

Requirements:
  • Experience in financial services industry, familiar with frontline and credit card business, using of data analytics and marketing initiatives to drive business and partnership development
  • Experience and proven track recording in driving product & business initiatives/projects from concept stage to launch, working with partners and multiple key stakeholders in local / regional, internal / external levels
  • Experience in deal with frontline sales team, present business case and secure their buy-in
  • Proven track record in running multiple projects concurrently and good project management skill
  • Good soft skills - analytical, problem solving, decision making, negotiation, presentation​​​​​​​

Apply Now
We offer a competitive salary and benefits package and the professional advantages of a dynamic environment that supports your development and recognises your achievements.
We regret only shortlisted candidates will be notified.

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