- Play a key role in the implementation of product launch/revamp projects to ensure all product launch materials can be delivered on time and in good quality. Work closely with other teams to develop clear, customer-friendly and compliant marketing materials (including, product brochure, product leaflet, video, promotion flyer & website content, etc.) to support the projects within the project timeline.
- Develop compelling proposition and communicate the key product benefits in clear and customer-friendly language. Ensure the marketing materials developed are in line with the agreed proposition. Lead external creative agencies/editors to develop impactful and professional materials supported by user-friendly content and layout development.
- Take charge of product maintenance projects by working closely with relevant teams to update numbers of material within the agreed timeline.
- Craft and implement promotion campaigns, both tactical and product promotions in good quality. Liaise and coordinate with related teams to ensure the campaigns are properly delivered to customers and agents.
- Response promptly to stakeholders' requests and actively seek for the possible solutions.
- Monitor team budget and handle payment settlement
- University graduate of Marketing/Communication/Business
- Minimum 7 years of related experience gained in financial/life insurance industry with basic knowledge on life insurance products
- Solid experience in developing customer-friendly communications materials and organizing product launch campaigns
- Highly customer focus with strong ability to understand customers' needs and translate internal-facing and technical information to customer-friendly language, thus excellent written communications skill is needed
- Proven experience in driving collateral design to professional quality
- Excellent project management and organizational skill
- Ability to work independently and collaborate effectively with stakeholders
- Excellent communication and writing skills in English, traditional and simplified Chinese
- Familiar with AI tools for desktop research and content creation
- Proficient in PC skills, including MS Word, Excel, PowerPoint and Chinese Word Processing
- Ability to handle multiple tasks simultaneously and meet tight deadlines in a fast-paced and dynamic environment
- Detail-oriented and with a can-do spirit, willing to take initiative and learn new skills
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Manager, Product Marketing - Hong Kong, 香港 - Prudential plc
描述
Prudential's purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people's career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.Job Descriptions:
Job Requirements
Prudential is an equal opportunity employer. We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief, disability or part-time / fixed-term work, or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade, job and location. We also allow for reasonable adjustments to support people with individual physical or mental health requirements.
