- Play a key role in the implementation of product launch/revamp projects to ensure all product launch materials can be delivered on time and in good quality. Work closely with other teams to develop clear, customer-friendly and compliant marketing materials (including, product brochure, product leaflet, video, promotion flyer & website content, etc.) to support the projects within the project timeline.
- Develop compelling proposition and communicate the key product benefits in clear and customer-friendly language. Ensure the marketing materials developed are in line with the agreed proposition. Lead external creative agencies/editors to develop impactful and professional materials supported by user-friendly content and layout development.
- Take charge of product maintenance projects by working closely with relevant teams to update numbers of material within the agreed timeline.
- Craft and implement promotion campaigns, both tactical and product promotions in good quality. Liaise and coordinate with related teams to ensure the campaigns are properly delivered to customers and agents.
- Response promptly to stakeholders' requests and actively seek for the possible solutions.
- Monitor team budget and handle payment settlement
- University graduate of Marketing/Communication/Business
- Minimum 7 years of related experience gained in financial/life insurance industry with basic knowledge on life insurance products
- Solid experience in developing customer-friendly communications materials and organizing product launch campaigns
- Highly customer focus with strong ability to understand customers' needs and translate internal-facing and technical information to customer-friendly language, thus excellent written communications skill is needed
- Proven experience in driving collateral design to professional quality
- Excellent project management and organizational skill
- Ability to work independently and collaborate effectively with stakeholders
- Excellent communication and writing skills in English, traditional and simplified Chinese
- Familiar with AI tools for desktop research and content creation
- Proficient in PC skills, including MS Word, Excel, PowerPoint and Chinese Word Processing
- Ability to handle multiple tasks simultaneously and meet tight deadlines in a fast-paced and dynamic environment
- Detail-oriented and with a can-do spirit, willing to take initiative and learn new skills
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Manager, Product Marketing - Hong Kong, 香港 - Prudential plc
描述
Prudential's purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people's career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.
Job Descriptions:
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