- Liaising with and sourcing info as an in-house reporter from global teams, preparing and publishing engaging B2B content for the Cargo department on various channels, including social media, internal and external Cargo Clan e-newsletters, website, media responses, trade and client engagement events, and more that contribute to maintaining a world-class global airline's premium brand reputation and positioning.
- Assisting at developing and executing our global B2B marketing strategy and various projects, including offline and online advertising, performance marketing, promotion plans, sustainability initiatives and collaborating with different business units to support solutions marketing and sales materials that educate prospects and capture meaningful leads.
- Supporting on impressive imagery of cargo shipments and events, and managing records of the photo library, awards, EDM/SEO/SEM performances, enquiries from the press, invoices and other collaterals.
- Working with external suppliers and vendors to ensure quality and timeliness, drafting and proofreading communications content in English and Chinese, and handling ad-hoc projects as assigned. Requirements
- Bachelor's degree required, preferably in communications, journalism, marketing, public relations, business, linguistics, logistics, supply chain, aviation or relevant fields
- Excellent command of English and Chinese with exceptional proofreading and editing skills; good marketing, branding, graphic design and photography sense
- Proactive and creative, with good attention to detail, outstanding coordination skills and can-do spirit
- Ability to work independently and collaboratively across and outside the organisation at all levels, and highly dependable and responsible
- Strong implementation capabilities and performance-driven mind-sets
- Experience in B2B or MNC setting, aviation, logistics or relevant fields, and/or EDM and website management tools (e.g. AEM) advantageous Personal & Application Information
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Cargo Marketing Officer - Hong Kong, 香港 - Cathay Pacific Airways Limited
描述
Role IntroductionReports To: Assistant Marketing Manager
Key ResponsibilitiesWe are looking for a content creator to join Cathay Cargo's Marketing team. In this role, you will be responsible for coordinating, producing and distributing compelling B2B content across multiple channels.
The successful candidate will be responsible for:
Suggested requirements:
Cathay Pacific is an Equal Opportunities Employer. Personal data provided by job applicants will be used strictly in accordance with our personal data policy and for recruitment purposes only. Candidates not notified within eight weeks may consider their application unsuccessful. All related information will be kept in our file for up to 24 months. A copy of our Personal Information Collection Statement will be provided upon request by contacting our Data Protection Officer.
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