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Marketing Manager, APAC - Hong Kong, 香港 - Ekimetrics
描述
Ekimetrics is a leader in data science and AI-powered solutions. For over 16 years, we've pioneered the use of AI and advanced data science applied to unified marketing measurement, holistic business optimization and broad-ranging sustainability goals.
Our goal: Combine high impact solutions with long-term sustainable business purposes.
Ekimetrics Hong Kong office has been awarded the 'Best Companies to work for in Asia 2023' award
Ekimetrics is one of the world's largest independent analytics firms with offices on 3 continents, and more than 400 data experts. Since 2006, we have led more than a thousand data science projects in over 50 countries, generating more than €1bn in profit for our customers.
Our difference lies in an integrated approach to performance, and in the desire to reaffirm the value of understanding the business model, which we believe is at the heart of transforming data into new business assets. These sentiments are supported by our company values which serve as pillars in our work and attitude: Curiosity, Creativity, Excellence, Transmission, and Pleasure.
Job Responsibilities
This is a newly created role based in Hong Kong. Your mission and ambition are to accelerate Ekimetrics's Asia Pacific and China footprint, our demand generation engine with Fortune 500 decision makers, and local brand power.
You will report to the Commercial Director APAC for strategy, planning and hands-on execution of high quality with an eye for details; responsible for the coordination of APAC & Greater China marketing and communication activities to generate growth in business.
You will bring the marketing plan to life, in a matrix environment (solution x industry x geography x central marketing), work with multiple stakeholders such as General Manager APAC, Data Scientists to bring consistency and efficiency in everything we do in local markets and the region.
Brand building and awareness
Contribute to position Ekimetrics APAC and China as a leader in Data science and AI through campaigns, key local partnerships, local thought leadership & content creation
Increase Ekimetrics awareness in strategic locations in APAC through digital activations, events, conferences, local PR
Build and Manage content and events calendar to guarantee timely delivery all year long including but not limited to Wechat, Weibo and other China digital channels
Build impacting brand and lead generation material, narratives, campaigns, stories that make the difference in a competitive environment
Partner with internal head of solutions and verticals, to be able to promote the right offers & the right narrative to secure a top market fit
Manage local agencies and freelancers (media, PR, lead gen & digital) to derive superior business results
Demand generation
Define local marketing initiatives to grow a qualified local database and generate sales opportunities with Fortune 500 (new contacts, new logos, upsell, cross-sell TBD)
Collaborate closely with leads of solutions and industries to build campaigns and marketing initiatives that feed the sales pipeline with MQL, SQL, deals, targeting specific personas, segments, and geographies
Collaborate closely with local peers, head of offers, head of verticals, the thought leadership lead, the innovation team etc.
Be the local orchestrator of marketing plan, reporting, execution and tracking of all APAC marketing activities, e.g. content, events, media hits, leads, ERP implementation etc.
Track local activities with the right KPI, measure ROI on all marketing initiatives leveraging central templates and frameworks, participate to quarterly marketing business review in line with the central marketing team
Your Profile
BA/BS required; Master's degree is desirable
6+ years in field marketing and demand generation
Track record of delivering integrated marketing & Communication programs at scale for APAC an/or China market; industry experience in e-commerce/technology/data analytics highly preferred
China market knowledge and marketing implementation is essential
Highly proficient in written and spoken English and Chinese (Putonghua)
Entrepreneurial 'can-do' mindset
Team player with the ability to foster strong relationships across multiple levels and functions within a global organization
Candidates with less experience may be considered for a Marketing Executive position
What we offer
Attain experience in a global leader of Data Science
A new role with space for your creations and creativity
Young & dynamic environment with a strong entrepreneurial culture
Close-knit team in Hong Kong with a friendly environment, vibrant staff activities and more
Medical and Life Insurance
Prime location in Causeway Bay
