- Plan, create and update engaging Blog content, aiming at connecting with the existing and potential targeted audience for traffic generation
- Liaise with in-house and freelance resources to ensure the production of high quality and timely content
- Optimise blog content through working knowledge of SEO to ensure all blogs are optimised for search engine
- Work closely with Central Content Team in conversion rate and customer's journey improvement
- Maintain the content production calendar and project schedules
- Support the team on daily operations and ad hoc blog requests on seasonal campaigns
- Monitoring latest content trends and news; work closely with social team to develop rich, engaging, inspiring and relevant content as per business requirements and strategies
- Assist in developing and executing influencer marketing strategies
- Degree in Marketing, Journalism, Communications or other relevant degrees
- 3+ years' hands on experience in content marketing, social media & SEO
- Native in Chinese, Business level in reading and writing in English is required
- Exceptional writing/ editing and communication skills in Chinese
- Knowledge in SEO & keyword tools
- Understanding on digital marketing and content strategy is plus
- Basic knowledge of photo editing (Canva, Photoshop and Adobe Illustrator) & and video editing skills are advantages
- Interest in the travel industry
- Enthusiasm to work in a face-paced environment
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Senior Marketing Associate, Content - Hong Kong, 香港 - Klook Travel Technology Limited (客路旅遊科技有限公司) (Hong Kong)
描述
About Klook
We are Asia's leading platform for experiences and travel services, and we believe that we can help bring the world closer together through experiences.
Founded in 2014 by 3 avid travelers, Ethan Lin, Eric Gnock Fah and Bernie Xiong, Klook inspires and enables more moments of joy for travelers with over half a million curated quality experiences ranging from the biggest attractions to paragliding adventures, iconic museums to rich cultural tours, and other convenient local travel services across 2,300 destinations around the world.
Do you share our belief in the wonders of travel? Our international community of over 1,500 employees, based in 20+ locations, certainly do Global citizens ourselves, Klookers are not only curating memorable experiences for others but also co-creating our world of joy within Klook.
We work hard and play hard, upkeeping our high-performing culture as we are guided daily by our core beliefs - P ush boundaries, A sk For and Give Feedback, T ake Ownership, and H elp Each Other.
We never settle and together, we believe in achieving greater heights and realizing endless possibilities ahead of us in the dynamic new era of travel. Care to be a part of this revolution?
What you'll do:
What you'll need: