simon chu

Content expert and skilled storyteller with over 20 years of experience in corporate marketing services. Proven abilities in editing, writing, communication, marketing, customer service, and team leadership

Assignment Editor, Investment & Business Content Team, Hong Kong Economic Times, August 2014 – October 2024

Led and managed a team of over 15 content specialists, overseeing hiring, training, and professional development while consistently achieving team goals and objectives

Implemented editorial guidelines and content development workflows to ensure consistent tone, voice, and client relevance

Collaborated with designer, website backend and publishing teams to maintain consistent quality across print and digital platforms while optimizing content for web and mobile app engagement

Spearheaded content development projects for 200+ financial and corporate clients across diverse industries

Leveraged major analytics tools and SEM/SEO practices to monitor and improve digital marketing results for content projects

Developed communication strategies that boosted clients’ brand awareness and campaign performance, delivering 50% higher traffic and click rates above baseline targets

Adept at transforming complex investment strategies into clear and compelling messages

Personally responsible for crafting tailored content for major financial institutions including UBS, Morgan Stanley, Bank of Singapore, Private

Wealth Management Association, HSBC Asset Management, AXA Investment

Managers, BlackRock, Vanguard, AIA, Zurich and Manulife

Managed comprehensive investment content coverage spanning Hong Kong

stocks, macroeconomic trends and sector analysis across US and China

markets, Asia ex-Japan equities, and emerging markets in Asia

Led bilingual Chinese/English content creation and promotional video

production projects including The Hong Kong Institution of Engineers Newsletter and “Hong Kong Private Banking” booklet, along with some fund house and real estate developer multimedia content

Developed a generative AI assisted workflow for the team to accelerate efficiency of content creation

2024 Sustainability and Climate Risk (SCR®) Certificate

Global Association of Risk Professionals (GARP)

2023 CFA Certificate of ESG Investing

CFA® Institute

2023 Certified ESG Analyst (CESGA®)

The European Federation of Financial Analysts Societies (EFFAS)

2002 Bachelor of Arts (Hons), Major in Geography

The University of Hong Kong