Andrew Massey

Throughout my career, I have been at the forefront of technology adoption.

I pioneered web innovation in the 1990s and introduced personalised email marketing in the early 2000s. Beginning in 2010, I led the design of e-commerce strategies for luxury retail in Greater China. Following that, I focused on architecting digital transformation for omnichannel retailing. Recently, I have driven the development of interactive physical store experiences using IoT and Edge computing devices, and AI-powered solutions for employees.

My focus is always on customer-centric design, blending creativity with technical execution to unlock new opportunities and deliver real-world results.

• CHANEL 
  • Head of Technology Innovation, Asia Pacific
    • Technical lead for the luxury House' s regional innovation initiatives
• Lane Crawford 
  • Director of Digital Transformation & Innovation
    • Led interdepartmental innovation projects to transform customer experiences
  • Director of New Technology & Architecture
    • Established and led newly created enterprise-wide technology strategy team
    • Continued management of both the digital strategy and User Experience (UX) teams
  • Head of Online Strategy
    • Developed and implemented medium to long-term strategies to improve e-commerce performance
  • Senior Online Producer
    • Managed both internal and external development teams for technical delivery of tactical and strategic website enhancements to meet the business's requirements
  • Lead UX Designer
    • Product ownership with sole responsibility for specifying all customer-facing functional interfaces of the multi-brand retailer's first e-commerce websites
• Precedent Communications
  • Creative Strategy Consultant
    • Team leader for one of the UK's top 20 design and build Digital agencies
• Line Digital
  • Founder & Creative Partner
    • DADI Digital Agency of the Y ear 2007 | The Drum New Media Agency of Year 2006
• navyblue
  • Acting Head of Digital
    • Established digital dept of Scotland's largest and most successful branding agency

BA (Hons), Graphic Design, Photography - First Class with Distinction, The Glasgow School of Art