- Accelerate and champion the Group's external communications globally, ensure effective local and international deployment through expert knowledge and understanding of international media relations, brand partnerships and go-to-market strategies.
- Cultivate strategic relationships with key media through innovative media engagement programs that amplify the Group's brand visibility and international reputation.
- Be the designated representative of the company in high-profile events, convening media visits and press moments while managing media attendance and engagement and entertaining media inquiries.
- Proactively explore and identify media opportunities for the Group across global target markets, market the relevant content and campaigns to strategic media partners with a view to maximise brand presence and publicity.
- Advance individual hotels on greater PR output through encouraging creativity, innovation and future thinking. Offer the appropriate coaching if necessary.
- Maintain a world-class and high-performing team and matrixed agency network through clear goal and priority setting and transparent communication.
- Monitor media coverage and PR performance metrics. Embrace analytics to measure the effectiveness of campaigns and make data-driven recommendations for continuous improvement.
- Develop full range of compelling assets including media kits, press releases, articles, media statements, selected executive communications, media Q&As and briefing documents to maintain proper external communication protocols and templates.
- Cross-functional collaboration with Executive Leaderships, Corporate Affairs and Regional Communications Leaders on crisis mitigation and communication strategies.
- Keep up with the ever-changing media landscape to better tailor the Group's go-to-market communication strategies, bring creative ideas that integrate traditional, digital and social media and form new media partnerships both internationally and locally.
- University degree holder.
- Proven records of 10+ years in international/ regional branding, advertising or 360 communications consulting gained from reputable PR agencies or international consumer brands.
- Excellent international media relations skills with an established network of contacts across Print, Broadcast and Digital.
- Strategic with a commercial mindset.
- Exceptional presentation skills that translate ideas and concepts into high-impact, effective, and engaging communications assets.
- Strong project and time management skills to ensure asset development and messaging cadence.
- Detail-oriented, enjoy embracing new challenges and finding creative solutions.
- Native in English language, an additional second language in Chinese, French or German is an advantage.
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Director, Communications - Hong Kong, 香港 - HSH Management Services
描述
The Hongkong and Shanghai Hotels (owner and operator of The Peninsula Hotels, The Repulse Bay and many high-profile assets globally) is currently seeking a high calibre professional to join as a Director, Communications for The Peninsula Hotels. The position will play a significant leadership role in driving our brand communications and narratives across the globe, delivering high-impact outcomes with key audiences while uplifting our brand equity.
The successful individual will be based in Hong Kong and report to Senior Vice President, Brand Marketing & Communications.
Key Accountabilities
General requirements
We are delighted to receive your CV for further consideration. This position is open to senior candidates (local and international) who are willing to reside in Hong Kong.
HSH was first established in 1866 and was one of the first companies to be listed on the Hong Kong Stock Exchange. HSH owns and operates some of the world's finest hotel proper ties under The Peninsula brand, with twelve operational Peninsula hotels in exceptional city centre locations in Asia, US and Europe. The group's portfolio also comprises strategic real estate assets and tourism assets, including The Repulse Bay as well as The Peak Tram – one of Hong Kong's most popular tourist attractions.
