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Content Marketing Specialist - Hong Kong, 香港 - Puyi Optical Ltd
描述
About the Job:
Content Creation
Develop, deliver and implement content marketing strategy and editorial plans to drive brand awareness and customer engagement
Plan, create, optimize and manage content with high quality standard, and implement in different digital platforms of the Company, including but not limited to social media (e.g. Facebook, Instagram, WeChat, Weibo, LINE) etc. across Greater China
Responsible for copy-writing, editing, proof reading with refreshing angles for social media, promotion campaigns and digital platforms
Work proactively with cross-functional teams and external partners, be the key content gatekeeper for the Company, to review and control the quality of all related content, on time and in high quality
Social Media Management
Maintain and ensure all social media channels are up-to-date, accurate with good daily monitoring
Enhance follower engagement, growth and tracking performance through sound and effective editorial content and digital marketing campaigns
Digital Development
Maintain, optimize and boost traffic and customer engagement to the Company through different digital channels and campaigns
Follow closely on trending topics, social media trending platforms and the competitive landscape to blend in and maintain the Company's social media platforms and activities are up to trend with brand awareness enhancement
Devise an effective digital marketing plan and calendar with quality content and strategic social media advertising for fans acquisition, retention and conversion
Prepare and compile analytics in evaluating the effectiveness and efficiency of each digital campaigns, and deriving useful consumer insights
Manage and control digital marketing budget and expenses
Requirements:
Bachelor degree in journalism, communications, marketing, multimedia or related discipline
2 – 5 years of solid experience in creative and social media marketing
Experience in media, digital or PR agency is an advantage
Editorial mindset, creative, curious, proactive
Excellent editing, copywriting and proof-reading skills in Chinese and English
Cheerful, energetic, positive and flexible yet detail-minded and responsible, able to motivate independently and effectively under tight deadlines
Strong digital sense with high sensitivity to market trends
Good interpersonal, presentation and communication skills
Interested parties, please send your detailed resume with expected salary by clicking 立即申請.
For more information about us, please visit our website at
Data collected will be used for recruitment purpose only.
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