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- Execute effective business development strategies and marketing plans to achieve bank's business objective
- Assist to design, plan and implement end-to-end sales and marketing campaigns for driving the acquisition and portfolio growth for YOU Banking segment and characters accounts
- Assist to acquire new customers, grow CASA balance and enhance product cross-selling and transaction capabilities in order to maximize the profitability of the segment
- Work closely with all internal departments to grain their support for smooth program launch and fulfilment
- Assess and incorporate latest regulatory and compliance requirement in execution
- Proactively analyze competitors' business and marketing activities to understand market trend
- Monitor campaign response and prepare the program result tracking
- Budget and expenses management (including invoice settlement)
- Assist to conduct regular sales performance review
- Degree holder or above in Business Administration, Marketing or related disciplines
- 4 years of experience in retail banking business, exposure to branch operation, segment management and transactions capabilities such as ATM and FPS is preferable
- Knowledge in overall banking products, operation & process flow, marketing activities, segment management and management skill
- Good communication & interpersonal skill, analytical and track record of effective marketing campaigns is an advantage
- Good team player and detail oriented
- Able to work under pressure and tight schedule
- Good command of both written and spoken English and Chinese
Assistant Manager, Segment - Hong Kong, 香港 - Dah Sing Bank
描述
In this role, you will assist the Manager / Senior Manager to identify valuable partners and grow retail banking business by coordinating channels and bank's units, to formulate and launch effective marketing campaigns to deliver business targets.
Main Responsibilities:
To meet the challenge, you should have the following qualifications and attributes: