Senior Analyst, Marketing Commercials - Hong Kong, 香港 - AIA

描述

At AIA we've started an exciting movement to create a healthier, more sustainable future for everyone.

So if you believe in inspiring a better future, read on.

About the Role

This role covers Local Business Unit (LBU) & Group-level activities to:

1. Develop and implement reporting templates to track marketing metrics across Business Units, which yields data-driven insights and decision-making for both squad and chapter leaders in Group Customer and Digital Marketing (GCDM)

2. Support Director of Propositions & Marketing Commercials on evaluation of product economics for digital partnerships and repurchase programs

Roles and Responsibilities: ​

Marketing Performance Analysis: Monitor the performance of marketing metrics across BUs, track key metrics, and conduct regular analysis to identify areas for improvement and optimization.

Report Generation: Develop comprehensive and concise reports, dashboards, and presentations to effectively communicate sophisticated data in a clear and concise manner to management.

KPI Tracking: Define, monitor, and supervise key performance indicators (KPIs) to measure marketing performance and provide suggestions on improvement

Ad-Hoc Analysis: Conduct ad-hoc data investigations and analyses to address specific business inquiries and provide timely suggestions to GCDM squads and chapters.

Data Modelling: Develop and maintain data models, data mappings, and data dictionaries to support reporting and analysis needs

Presentation Materials: Own the development of presentation materials required for key forums and meetings such as annual strategy review, investor meetings, monthly marketing steering committee, and others as required

Job Requirements:

Minimum Job Requirements

Bachelor or Post-Graduate degree with 2-4 years' experience on Life Insurance and Financial Services

Ability to work independently and collaboratively in a fast paced environment.

Ability to analyze market data and trends to make informed decisions.

Proficiency in data analysis, performance tracking, and using metrics to measure channel efficiency and identify improvement areas.

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Desirable Requirements

Innovative - contribute to the digital ecosystem field, sharing relevant ideas internally to balance evidence-based practices with unproven but high-potentialpilots

Work with a positive team, supports others, and works well ina multidisciplinary teamsetting

Experience as a Business Intelligence Analyst or similar role, with a strong background of delivering insights and recommendations.

Familiarity with data warehousing concepts and methodologies.

Knowledge of business intelligence and methodologies.

Strong analytical skills with the ability to interpret sophisticated data sets and extract substantial insights.

Soft skill Requirements

Communicate clearly and concisely

Critical Thinking, planning and executionskills

Diversity & Ethics – Shows respect and sensitivity for cultural diversity, exhibits high standard of integrity in decision making, and adheres to very highethical codes ofconduct

Excellent problem-solving skills and attention to detail.