- Support the end to end process of content fulfilment in APAC, from content concept development to content management, crew selection and timely asset delivery, working closely with global, regional and local counterparts to harmonize needs and nuances by channel and platform (Social, CRM,VM, Ecom, communications, etc.)
- Collaborate with the global team to develop strong product storytelling assets in conjunction with Merchandising and Brand Management teams to achieve category leadership and brand/product affinity.
- Coordinate product samples for content shoots.
- Support to develop engaging innovative content, suitable for driving viral engagement in the online and social channels.
- Manage and allocate production budget/resources and optimize effectiveness of assets from each shoot
- Drive operational efficiencies in the creative process to improve speed to market; collaborate with GTM counterparts to continuously evolve workflow processes to maximize effectiveness and efficiency
- Identify asset fulfilment solutions to support all channels, including but not limited to channels like Ecom, newsletter and social
- Support in approval process of creative assets and ensure compliance of quality standards, including those generated by local markets. Act as the regional creative brand filter for all consumer-facing materials.
- Manages all production relationships with outside vendors to ensure consistency with brand guidelines
- Support in digital marketing communications ensuring assets have been delivered to key functions
- Minimum of 7-10 years of experience in creative and production, product marketing, managerial experience preferred
- Knowledge of the various marketing operations and consumer experiences
- Strong analytical skills, comfortable with data
- Experience working with global and international offices/partners a plus
- Strong interpersonal skills; positive, energetic and open minded
- Strong work ethic, and relentless commitment to quality and efficiency
- Excellent communication, written and verbal
- Confident and comfortable presentation skills
- Ability to lead, inspire and manage teams
- Extraordinary attention to detail and organizational skills
- Flexibility to adjust quickly to changes and deliver on tight deadlines
- Proficiency with personal computers as well as pertinent software packages
- Experience with budgets and financial aspects of business
- Fluency in English, Cantonese and Mandarin is a bonus
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Assistant Manager, Digital Marketing, Tommy Hilfiger Asia Pacific - Hong Kong, 香港 - PVH
描述
Design Your Future at PVH
Assistant Manager, Digital Marketing, Tommy Hilfiger Asia PacificPRIMARY RESPONSIBILITIES/ACCOUNTABILITIES OF THE JOB:
QUALIFICATIONS & EXPERIENCE:
Skills:
