Bank Consortium Trust Company Limited

Manager (Loyalty Marketing & Customer Retention) - Marketing & Corporate Communications (Marketing / Corporate Communication, Supervisory) (BB-54CCE)

Found in: Neuvoo HK

Description:
Key Responsibilities
  • Build and manage membership loyalty club for the company.
  • Provide guidance and guidelines to internal stakeholders and external vendors on the setup of the loyalty club, from conceptualization, design and implementation to execution.
  • Responsible for overall member acquisition, tier benefits strategies and to enrich member experience from end to end for different member tiers as to increase member engagement and lifetime value.
  • Work closely with internal and external stakeholders to implement effective campaigns and build digital infrastructure to achieve business objectives.
  • Explore joint promotion opportunities with potential partners to enhance and enrich the loyalty platform, including tier benefits, member events and seminars.
  • Monitor campaign progress and effectiveness, conduct post-campaign evaluation and provide constructive insights and analysis for management review and future improvement.
  • Take up tasks and projects as assigned from time to time.
  • Requirements
  • University graduate in Marketing, Communication or Business related disciplines.
  • 6 years’ work experience in the CRM/ customer loyalty marketing and project/ campaign management (with at least 3 years at a managerial/leadership level).
  • Experience in financial/ telecom/ insurance industry is preferred.
  • Strong business network with relationship building skills and project/ event management experience
  • Ability to manage multiple stakeholders from cross functional team.
  • Team player, excellent analytical skills, result driven and highly motivated self-starter.
  • Good presentation and communication skills
  • Good command of written and spoken English and Chinese
  • Proficiency in computer skills: Word, Excel, PowerPoint, Emarsys and Chinese word-processing
  • Job Category: Marketing / Corporate Communication Job Level: Supervisory

    calendar_today10 hours ago

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    info Full-time

    location_on Hong Kong

    work Bank Consortium Trust Company Limited

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