The Manufacturers Life Insurance Co (Phils) Inc( Manulife Philippines )

Director, Digital Marketing (Hong Kong focused) (BB-8E9AC)

Found in: Neuvoo Bulk HK


Are you looking for unlimited opportunities to develop and succeed?  With work that challenges and makes a difference, within a flexible and supportive environment, we can help our customers achieve their dreams and aspirations.
Job Description

Director, Digital Marketing 

The Opportunity  

The customer is the focus of everything we do, and millions of end users rely on our products and services daily. We believe in the value of empowering Digital Marketers with the resources to enhance and achieve our digital performance objectives for the future of our business, which is why we need you.  

ManulifeDigital Marketing  is seeking a forward-thinking Digital Marketing Director, who is obsessed with contributing to Company and team's Program Level Performance KPIs. They will have the expertise to useintegratedcommunications and digital touchpoints to enhance our brand's effectiveness and marketing efforts in acquiring, and growing customer value. 

What motivates you?   

  • You curious about staying on top of new trends, understanding evolving digital landscape, trying out new approaches 

  • You obsess about customers, listen, engage and act for their benefit  

  • You think big, with curiosity to discover ways to use your agile mindset and enable business outcomes  

  • You thrive in teams, and enjoy getting things done together 

  • You take ownership and build solutions, focusing on what matters  

  • You do what is right, work with integrity and speak up 

  • You share your humanity, helping us build a diverse and inclusive work environment for everyone  

We are looking for someone with: 

  • Minimum 10+ years of holistic brand managementand team management experience 

  • Fluent in Chinese (read/write/verbal Cantonese) and English

  • Strong team spirit – who are capable to collaborate with team members, partner with key local and regional stakeholders as well as advertising agencies 

  • Solid experiencein digital platforms, and app. development.  

  • Ability to drive results and think holistically on digital/traditional, paid and own channels 

  • Demonstrated project management skills – able to develop action plan, timeline and follow through 

  • Great presentation and negotiation skills 

  • An attitude to challenge status quo 

On the job you will: 

  • Have overall responsibilities for implementing marketing and digital strategy in Hong Kong 

  • Assist the AVP inbudget management and to achieve business results in a cost-effective way 

  • Work closely with Product, Customer Marketing, Insights and Analytics on identifying the right approach/design of programs, performance analysis and performance optimization recommendation 

  • Collaborate with IT,Developers and otherBusinessUnits to develop digital solutions 

  • ManageSocialMedia and identify content initiatives 

  • Educate all the marketing teams on emerging trends and digital competitive initiatives 

  • Collaborate with all key stakeholders effectively and youcould influence without authority 


  • Contribute to Company level KPIs – including but not limiting to the number of: 

  • Direct-to-customers transactions 

  • Digitally registered customers 

  • Digitally active customers 

  • Leads generated by digital channel 

  • Achieve Program Level Performance KPIs – Unique visits/Page views/Video Views/Click-Through-Rate/Cost-Per-Click 

Our commitment to you: 

  • Our mission; to be a part of making Decisions Easier and Lives Better 

  • A leadership team dedicated to your growth and success  

  • A bold ambition and set of goals to be a leader in driving transformation in our industry  

  • Our best. Every day 

Learn more about opportunities with us at     

If you are ready to unleash your potential, it's time to start your career with Manulife/John Hancock.
About Manulife
Manulife Financial Corporation is a leading international financial services group that helps people make their decisions easier and lives better. With our global headquarters in Toronto, Canada, we operate as Manulife across our offices in Canada, Asia, and Europe, and primarily as John Hancock in the United States. We provide financial advice, insurance, and wealth and asset management solutions for individuals, groups and institutions. At the end of 2019, we had more than 35,000 employees, over 98,000 agents, and thousands of distribution partners, serving almost 30 million customers. As of September 30, 2020, we had $1.3 trillion (US$943 billion) in assets under management and administration, and in the previous 12 months we made $31.2 billion in payments to our customers. Our principal operations are in Asia, Canada and the United States where we have served customers for more than 155 years. We trade as 'MFC' on the Toronto, New York, and the Philippine stock exchanges and under '945' in Hong Kong.
Manulife is an Equal Opportunity Employer
At Manulife/John Hancock, we embrace our diversity. We strive to attract,develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law. 
It is our priority to remove barriers toprovide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application processAll information shared during the accommodation request process will be stored and used in a manner that is consistent withapplicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact (

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