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Senior Manager, Digital Marketing and MarTech (BB-A2014)

Found in: Neuvoo HK

Description:

Job Description - Senior Manager, Digital Marketing and MarTech (2100000258)

Senior Manager, Digital Marketing and MarTech - ( 2100000258 )

Job

: Brand, Marketing

Primary Location

: Greater China and North Asia-Hong Kong-Hong Kong

Schedule

: Full-time

Employee Status

: Permanent

Posting Date

: 08/Feb/2021, 7:01:26 AM

Unposting Date

: Ongoing

About Standard Chartered 

We are a leading international bank focused on helping people and companies prosper across Asia, Africa and the Middle East.

To us, good performance is about much more than turning a profit. It's about showing how you embody our valued behaviours - do the right thing, better together and never settle - as well as our brand promise, Here for good. 

We're committed to promoting equality in the workplace and creating an inclusive and flexible culture - one where everyone can realise their full potential and make a positive contribution to our organisation. This in turn helps us to provide better support to our broad client base.

The Role Responsibilities

  • Develop an integrated segment marketing strategy to generate higher brand equity for positive perception and to deliver a differentiated competitive edge in our Digital Banking against competitors.
  • Connect, collaborate and align business agenda for formulation of a strategic and holistic marketing plan focusing on new client and product acquisition and digital adoption within given budgets.
  • Be the guardian for the Brand to ensure it is rightly applied to deliver our brand promise and values in our marketing communications.
  • Contribute and support the Hong Kong Brand & Marketing team to optimize segment and products campaigns and the overall retail marketing agenda.
  • Contribute and collaborate with Group and Regional Brand & Marketing teams to optimize global campaigns and strategies for local implementation.
  • Explore and pilot new marketing approach and techniques to uplift the bar for Digital Marketing and be a success model for other markets
  • Stay close to industry trends, competitor moves and positioning for shaping of necessary marketing responses.
Business
  • Formulate and implement best-in-class campaigns and initiatives to deliver the retail segment business agenda by uplifting all aspects of the marketing funnel from awareness, consideration to conversion.
  • Partner and collaborate with business stakeholders to develop clear, precise briefs for formulation of the optimal marketing solution to deliver objectives.
  • Collaborate with Digital team on optimisation of SEO activities on our website.
  • Monitor, track and report on campaign performance in a timely manner to guide informed decision making.
  • Explore and implement ways for cost effective and quality acquisition through media and creative optimisation
  • Conduct and support market research to extract relevant customer insights for devising new product CVP and pre/post campaign tracking.
  • Monitor social media buzz through social listening to track the positive and negative conversations that are relevant to the Brand and to channel the insights to business teams.
  • Develop and build partnership with key digital and social media partners such as Google and Facebook to shape our digital marketing strategy and be a leader in forefront marketing technologies.
Processes
  • Manage our social media platforms to ensure optimal content and exposure. Work with Voice & Virtual team to provide inputs and insights on the handling of client requests and comments.
  • Ensure all internal GPS and external compliance standards are adhered to in the marketing process.
  • Ensure campaign spends are within the approved marketing budgets following proper accrual protocols and deliver best value for money.
  • Support evaluation and review of sponsorship opportunities and proposals.
  • Manage marketing vendors as contract owner to ensure they adhere to the procurement and relevant out-sourcing standards with the right controls and regular review of SLAs.
  • Drive process efficiency with continuous review of process flows and feedback to GPS.
  • Manage key agency relationships with TBWA and Carat to ensure a strong partnership and instil a collaborative model to support the timely delivery of quality and effective campaigns.
  • Lead media initiatives and work with internal & external parties to ensure delivery of business targets
  • Ensure end-to-end data tracking by working with internal and external teams across marketing tech stack from Google and Adobe platforms
  • Leverage on the Bank’s DMP and marketing tech stack to drive effective product and client acquisition.
  • Work with partners from Group Digital and Group Digital Marketing on initiatives such as Acquisition Pod to pilot and lead changes in digital marketing.
People and Talent
  • Lead through example and build the appropriate culture and values. Set appropriate tone and expectations from their team and work in collaboration with risk and control partners.
  • Ensure the provision of ongoing training and development of people and ensure that holders of all critical functions are suitably skilled and qualified for their roles ensuring that they have effective supervision in place to mitigate any risks.
  • Employ, engage and retain high quality people, with succession planning for critical roles.
  • Responsibility to review team structure/capacity plans.
  • Practice new methods such as Agile and be a change agent to instil change in the team.
  • Set and monitor job descriptions and objectives for direct reports and provide feedback and rewards in line with their performance against those responsibilities and objectives.
  • Guide and coach the team via experience and best practice sharing.
  • Act as the Marketing risk control owner under the Group’s Risk Management Framework to identify, assessing, monitoring, controlling and mitigating relevant risks to the team
Governance
  • Awareness and understanding of the regulatory framework applicable to Marketing.
  • Ensure all relevant and applicable governance standards are adhered to.
  • Work with unit operational risk manager to implement new controls and oversight measures for effective governance
Regulatory & Business Conduct
  • Display exemplary conduct and live by the Group’s Values and Code of Conduct.
  • Take personal responsibility for embedding the highest standards of ethics, including regulatory and business conduct, across Standard Chartered Bank. This includes understanding and ensuring compliance with, in letter and spirit, all applicable laws, regulations, guidelines and the Group Code of Conduct.
  • Lead the Retail & Digital Marketing team to achieve the outcomes set out in the Bank’s Conduct Principles
  • Effectively and collaboratively identify, escalate, mitigate and resolve risk, conduct and compliance matters.
Key Stakeholders
  • ED & Head, Digital Commerce
  • ED, Head of Digital Acquisition
  • Head, Personal Segment and Digital Marketing, Group Marketing
  • Head, Digital Platform & Experience
Our Ideal Candidate
  • Campaign development and execution
  • Monitor, tracking of campaign response
  • Media Planning
  • Customer and Market Research
  • Digital Marketing Media – Google (Double Click Campaign Manager, DV360) and Adobe Stack (Adobe Analytics, Adobe Audience Manager)
  • SEM and SEO strategy
Apply now to join the Bank for those with big career ambitions. 

To view information on our benefits including our flexible working please visit our career pages . We welcome conversations on flexible working.

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