Digital Marketing Assistant (BB-B2C37)
Found in: Neuvoo Bulk HK
Description:Responsibilities:- Drive optimisations and goals of digital marketing channels, which includes: Google Ads, YouTube Ads, and affiliates to achieve business objectives given considerations on budget and growth opportunities- Drive a 'test and learn' approach to maximise performance and share learnings.- Responsible for day to day management of the Paid Search and Affiliates channels, setting up and optimising campaigns in line with budgets to meet KPIs.- Help in promotional campaigns planning and execution and maintain a tracker to monitor the progress of campaigns using various metrics and prepare reports of performance- Cooperate with the design team to request for banner ads or specific landing pages.- Cooperate with marketing team to gather content ideas or determine specific new features that we want to promote on our channel.- Deliver weekly reporting of all campaigns and channels performance.- Be proactive in identifying new keywords, campaigns and testing the latest innovations.- Conduct regular industry and local competitor research on pace with the latest industry developments. Translating research into workable insights.- Regular data entry, cleaning and maintenance.- Develop strategies to grow the paid performance marketing channel on a global scale. Requirements:- 1 year of relevant work experience in digital marketing, data analytics, business administration, project management and/or media.- Degree holder in Marketing, Communication or related discipline.- High proficiency in verbal and written English.- Intermediate proficiency in MS Office and understanding in Google Analytics, SalesForce, BI tools.- Strong time management skills and self-motivated ability and able to work creatively and analytically in a problem-solving and fast-paced environment.- Well interpersonal communication skills to be able to work well in a cross-functional team setting.- Past experience in E-Commerce and sales or account management is highly preferred.
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