One of the regional leading media corporation that has business on print and digital platforms, is now seeking Digital Analyst to join their team in Hong Kong.
Responsibilities Design, create, automate and analyse dashboards and reports daily, monthly and quarterly.
Define and document measurement specifications and implementation requirements for web, mobile, social media and other emerging platforms. Test and validate data availability and accessibility.
Provide standard and strategic analytics training and support within the team.
Analyse and compare in-depth site trends and benchmarks to industry and similar site initiatives.
Requirements Degree holder in relevant disciplines.
AT LEAST 3 years or above experience with executing and implementing third party analytics tools. Possesses advanced Microsoft Excel skills (e.g., PivotTables, VLOOKUPs, compound functions) In-depth and expert knowledge of Google Analytics.
Experience in running analytics driven A/B or multivariable tests, comparative and competitive analysis tools would be a plus Excellent reporting and analytical skills.
Experience in using mobile app specific analytics suits and data-visualization tools such as tableau preferable Familiar with social media analytics tools and tactics, including social media monitoring tools strongly desired. Strong interpersonal and communications skills: written, verbal, and presentation in English.