Brand Formulate corporate brand strategy and implement plan with an aim to building and solidifying the organisation’s position as the flagship for Hong Kong’s digital tech industry Devise and implement marketing campaigns that align with business strategies to promote the organisation’s public mission and to build creditability and awareness of the brand Curate story and thematic angle to highlight the contributions/achievements Cyberport and its start-ups bring to the community and society at large Scout and promote start-ups’ success stories and its tech solutions via various promotion means including but not limited to video interview, advertorials, online and campus display, etc. Manage cross-functional teams to execute projects within assigned timelines and budgets with a view to promote the various aspects of the public mission works spanning youth engagements, talents development, entrepreneurship supports, CEN/CIN/CTN supports to the community, etc. Work closely with digital marketing, creative and video production team to drive high standard of deliverables whilst optimizing team resources by outsourcing projects to contractors as appropriate To be the brand custodian and enforce the brand character, design and guidelines Ensuring the brand, designs and messages meet Cyberport brand guidelines Exemplify the brand proposition through creative articulation across all touch points to raise awareness and goodwill amongst target audience Analyse brand positioning and stakeholder insights, and work with survey company to deliver the annual image audit report Measure and report performance of all marketing campaigns, and assess ROI and KPIs Liaison with agency/vendor to execute branding activities and campaigns
Digital Marketing Formulate and implement digital marketing strategy and campaigns to drive online awareness, lead generation and engagement for the various public mission initiatives Develop and implement social media plans to engage key and potential stakeholders and publicise innovative digital solutions from the Cyberport community to build favourable word of mouth Manage various channels of YouTube account to promote start-ups and industry development to cement leadership position of various key clusters and to highlight Cyberport’s public mission role and contributions Keep abreast of the latest development, tactics and policy of various social media channels Make use of social media and web analytics to timely review the effectiveness of digital campaigns and engagement effort; and to strategise future campaigns based on the learnings/observations drawn from reports Closely monitor the latest market trend and ride on the hot topics to promote the relevant initiatives and tech solutions to maximise the viral
Website Curate the content and story angles to highlight the role and contributions of various public mission works Establish the information architecture for the corporate website to promote Cyberport and its community companies Create highly functional, aesthetic and user-centered website and experiences Deploy SEM and SEO to boost traffic to website to drive engagement
Multimedia Work with a team of video specialists to generate high quality video contents and maximise the viral on digital platforms Work a team of designers to produce impactful and high quality visual and design for various public mission initiatives and campaigns Manage quality assurance for creative and video production output
Requirements: Bachelor’s degree or above in Marketing, Communications, Digital Marketing or equivalent Minimum 10 years or above relevant experience in corporate marketing, brand management, digital marketing, ideally from sizable organization/public bodies preferably in technology sector Excellent track records in developing and implementing impactful brand/digital marketing campaigns and promotions A strong corporate brand advocate with excellent track records in brand building and marketing, developing and implementing impactful brand campaign and marketing strategies and initiatives Strategic advisor on digital engagement and proven track record to engage target stakeholders via digital channels Experienced in managing internal/external creative and video production team/vendors Outstanding project management and organizational skills; manage to mobilise internal and external resources and manpower effectively to turnaround multiple projects/tasks simultaneously within a short period of time Strong team player, able to work effectively and closely with internal and external stakeholders as partners Highly flexible work style to respond to the dynamic and rapidly changing environment Well versed in social media analytics tools, deployment of SEO and SEM, and website CMS platforms Proficiency in Adobe Creative Suite including Photoshop, Illustrator and InDesign is a plus Familiarity with video editing software is a plus Pro-active, open-minded, creative, self-motivated and goal-oriented Excellent interpersonal and communications skills with a strong command in both written and spoken English and Chinese (Putonghua and Cantonese)
The position is on a 1-year fixed-term contract.
Interested parties please apply on or before 26 Feb 2021 in confidence with full resume in Word document, stating present and expected salary to: firstname.lastname@example.org and quote the reference.