Vice President, Mass Segment Management – Retail Banking Dep (BB-E5284)

Found in: Neuvoo HK


Vice President, Mass Segment Management – Retail Banking Department

Ref No.: 2020-02-19

Job Description

Our banking client is looking for a suitable candidate to fill the above-mentioned position.


  • Coordinate strategic projects with internal and external business partners to extend customer base from mass segment and increase product penetration
  • Closely work with internal partners on marketing program development and to drive digital channel utilization
  • Analyze market trends and customer behavior to formulate and implement business plans for customer loyalty enhancement, retention and recovery
  • Establish customer service pledge and to ensure the Bank ’ s Retail Banking services are up to or exceed customer expectation
  • Conduct regular review and analysis on business trends to ensure the Bank ’ s competitiveness in the market


  • Degree holder preferably in marketing or finance related discipline or equivalent
  • Minimum 10 years ’ working experience of marketing or customer portfolio management
  • Good knowledge of regulatory and compliance requirements on retail banking
  • Self-motivated and sensitive to market changes
  • Strong leadership and communication skills

Interested parties please forward your CV in word format with current and expected salary to

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