Description:

AVP/VP, Mass Segment Management – Retail Banking Department

Responsibilities:

• Coordinate strategic projects with internal and external business partners to extend customer base from mass segment and increase product penetration
• Closely work with internal partners on marketing program development and to drive digital channel utilization
• Analyze market trends and customer behavior to formulate and implement business plans for customer loyalty enhancement, retention and recovery
• Establish customer service pledge and to ensure the Bank’s Retail Banking services are up to or exceed customer expectation
• Conduct regular review and analysis on business trends to ensure the Bank’s competitiveness in the market

• Degree holder preferably in marketing or finance related discipline or equivalent
• Minimum 10 years’ working experience of marketing or customer portfolio management
• Good knowledge of regulatory and compliance requirements on retail banking
• Self-motivated and sensitive to market changes Strong leadership and communication skills

Interested parties please forward your CV in word format with current and expected salary to adachan@brshk.com  and c.c. info@brshk.com