Description:

• Responsible for overall brand management for the assigned portfolio of prestigious labels
• Strategizing and overseeing the implementation of innovative and all-rounded marketing plans, from above-the-line, to digital, PR, to below-the-line and trade marketing activities
• A&P Budget control and work with relevant external agencies

Requirements

• Degree holder in Marketing or related discipline
• 6-10 years experience in F&B / Wine marketing, with track record in strategizing through-the-line marketing activities
• WSET level 2 or above is an advantage
• Strong business and marketing acumen
• Solid data analysis and problem solving skills
• Polished communication skills in both written and spoken English and Chinese
• Tasked with the mission to strengthen the bank’s profile across the Greater China and Asia by strategising and implementing media, advertising and PR plans.
• Plan and ensure the effective execution of client events and staff engagement activities.
• Advise local businesses across Greater China region and work in close partnership with HQ/SGP offices
• Strategize and implement product launches and marketing plans for the cardiovascular line
• Collaborate closely with Sales Team for market insights and opportunities, and drive effective marketing activities to achieve business growth
• Review product forecast, monitor the budget , and prepare analytics and reports
• Support the Brand Manager to drive the assigned brand portfolio in term of sustainable growth in brand equity/synergy market share, and profitability
• Coordinate with agency on consumer research and help translate into Brand Marketing strategy and plans
• Engage agencies, and follow through the implementation of market activation plans, POSM, digital and PR campaigns with minimal supervision
• Int’l Team with excellent worklife balance

• Report to Regional Head of Communications Based in SGP
• Tasked with the mission to support the planning and implementation of clients events and quality sponsorship execution across the North Asia Region by working closely with FO bankers/product specialists/senior management along with the support of marcom counterparts in SGP
• Support marketing logistics and corporate premiums that called for extensive liaison with vendors
• Develop the trade marketing plan for the brands
• Prepare retail promotional materials
• Work closely with the product marketing team