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Brand Manager, Fine Wines (BB-DA18B)

Found in: Neuvoo HK

Description:

  • Responsible for overall brand management for the assigned portfolio of prestigious labels
  • Strategizing and overseeing the implementation of innovative and all-rounded marketing plans, from above-the-line, to digital, PR, to below-the-line and trade marketing activities
  • A&P Budget control and work with relevant external agencies

Requirements

  • Degree holder in Marketing or related discipline
  • 6-10 years experience in F&B / Wine marketing, with track record in strategizing through-the-line marketing activities
  • WSET level 2 or above is an advantage
  • Strong business and marketing acumen
  • Solid data analysis and problem solving skills
  • Polished communication skills in both written and spoken English and Chinese
  • Tasked with the mission to strengthen the bank’s profile across the Greater China and Asia by strategising and implementing media, advertising and PR plans.
  • Plan and ensure the effective execution of client events and staff engagement activities.
  • Advise local businesses across Greater China region and work in close partnership with HQ/SGP offices
  • Strategize and implement product launches and marketing plans for the cardiovascular line
  • Collaborate closely with Sales Team for market insights and opportunities, and drive effective marketing activities to achieve business growth
  • Review product forecast, monitor the budget , and prepare analytics and reports
  • Support the Brand Manager to drive the assigned brand portfolio in term of sustainable growth in brand equity/synergy market share, and profitability
  • Coordinate with agency on consumer research and help translate into Brand Marketing strategy and plans
  • Engage agencies, and follow through the implementation of market activation plans, POSM, digital and PR campaigns with minimal supervision
  • Int’l Team with excellent worklife balance
Job Duties
  • Report to Regional Head of Communications Based in SGP
  • Tasked with the mission to support the planning and implementation of clients events and quality sponsorship execution across the North Asia Region by working closely with FO bankers/product specialists/senior management along with the support of marcom counterparts in SGP
  • Support marketing logistics and corporate premiums that called for extensive liaison with vendors
  • Develop the trade marketing plan for the brands
  • Prepare retail promotional materials
  • Work closely with the product marketing team

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