Marketing Manager (BB-CAF7B)

Found in: Neuvoo Bulk HK

Our client set up a credit card enablement platform, aiming to increase card acceptance in traditional sectors and providing individuals and businesses with a more rewarding way to make and collect big payments.Responsibilities:Utilize your knowledge of the customer to develop ad assets that communicate product valueOwn and manage the company's B2B and B2C marketing campaigns from the beginning to the end – includes but not limited to campaign planning and execution of online lead generation and customer acquisition across multiple paid channels such as Facebook, Google and LinkedInNurture leads and increase activation through marketing automation Work closely with cross-functional teams such as sales, product, bizops, compliance etc to achieve your goalsBuild campaigns including running regular reports, analysis and optimisation based on cost and ROI, scaling based on performanceImprove site traffic conversion through experimentation of customised landing pagesBrand guardian ensuring consistent look and feel / tone of voice across all comms and business functionsMaximise customer lifetime value by planning and delivering CRM strategies based on customer segmentation to encourage customer retention and loyaltyRequirements:Bachelor’s degree in Marketing, Communications or Business preferredMinimum of 5 years of relevant B2B and B2C marketing experienceWell verbal and written communication skillsAnalytical and metrics-drivenPossess an eye for design and flair for writingPast experience in running acquisition campaigns on Facebook, Google and LinkedIn, as well as CRM and other marketing tools. Past experience of using Hubspot is a plusA good team player (no politics!)Shows the ability to be resourceful in the face of obstacles, proactive problem solverHaving personal qualities of integrity, credibility and qualityFlexible and able to manage multiple projects simultaneously, work within an ambiguous, fast-moving environmentPast experience in payments or credit/lending industry a plusWell verbal and written communication skills in English and Cantonese/Traditional Chinese

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