Key Responsibilities: Oversee marketing and promotional activities of the Cyberport Arcade to facilitate the achievement of agreed public mission and commercial targets. Prepare annual marketing plan for arcade promotion and see through the execution of the plan. The plan should include regular festive event promotions, theme-based promotion to enhance arcade positioning, dovetailing arcade promotion with major events and public mission events at Cyberport, on-request promotion to support arcade leasing team for specific new/existing arcade tenants or arcade tenant prospects, etc. Prepare media plan integrating with overall branding/marketing strategy Enhance/reinforce arcade strategy for overall digital technology and specific theme of each arcade level Enhance/reinforce arcade positioning to differentiate Cyberport Arcade from other commercial arcades, including digital tech positioning, pet-friendly positioning, etc. Support Cyberport flagship events, including CVCF and DELF Support Cyberport cluster specific activities, including eSports competitions using CyberArena and/or activities at CyberLab Support Arcade Leasing & Operation team to achieve footfall targets of arcade Manage daily arcade marketing operation and arcade marketing team Any other activities to promote Cyberport Arcade strategy Oversee the digital marketing channels and drive their growth including but not limited to Arcade website, social media channels and e-newsletter, etc. Keenly aware of the current retail landscape, consumer trends and the competitive landscape.
Requirements: University graduate in Marketing or related disciplines Over 10 years in arcade marketing of which 3 or more years in management Experience in digital technology related business Track record in digital media promotion Experience in managing a marketing team Experience in RetailTech, including big data analytics, online-to-offline (O2O), etc., a bonus Experience in government related organizations preferred Flexibility to work varied schedule including holidays as needed to support the arcade events Strong sense of mission, open-minded quick learner and hard working Strong communications, problem-solving and interpersonal skills Excellent time management and able to manage multiple projects concurrently Excellent written and spoken English, Cantonese and Mandarin Proficient in PC skill, including MS word, Excel, PowerPoint and Chinese word processing etc. Able to work independently, self-motivated and attention to details Detail-minded with strong organisational and time management skills Multitasking abilities and capability to meet tight deadline
The position is on a 1-year fixed-term contract.
Interested parties please apply on or before 26 Feb 2021 in confidence with full resume in Word document, stating present and expected salary to: email@example.com and quote the reference.