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Marketing Manager (BB-9AA8A)

Found in: Neuvoo HK

Description:

Our Client is A Large Retail Conglomerate

JOB PURPOSE

The job holder will lead a team of 5 subordinates to design and execute branding, advertising and promotion activities for the Business Unit. In particular, s/he will drive bank promotion in Hong Kong and China, premium development, local store marketing, and own brand promotions.

Responsibilities:

  • Formulate the marketing and corporate communication strategies for the business.
  • Design marketing communication programmes to increase consumer awareness of the brand proposition particularly in new locations.
  • Execute a PR programme in line with corporate objectives to promote the brand to consumers and the business community.
  • Monitor and review results of marketing, advertising and sales campaigns, recommending changes for improvement.
  • Manage design and content of promotional programmes to project a clear value message.
  • Choose appropriate media to achieve marketing objectives, setting media and production schedules
  • Commission market research to influence and direct future marketing plans based upon a thorough understanding of the consumer and market place.
  • Recruit, train, direct and appraise performance of marketing staff.

Requirements:

  • A professional marketer with substantial experience in Marketing
  • Well established connections with consumer media, credit card issuing banks, and premium suppliers
  • University graduate
  • An influencer who can convince and mobilize all parties in the organization to reach common goals and objectives.
  • Knowledge of latest marketing trends and methods
  • A team player with excellent people management and interpersonal skills
  • Highly motivated, positive and professional
  • Ability to work against tight deadlines
  • Track record of marketing creativity and delivery of change
  • Hands on manager who ensures the quality of outcome of all marketing plans
  • calendar_today4 days ago

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