- Lead, define and steer the product strategy for the categoriesto ensure consistency with international brand positioning and priorities, while contributing to continuousand sustainable growth for the brand
- Lead and implement consumer centric marketing mix strategies (IMC//Digital) for launches/reno/repush to build integrated, engaging consumer brand experiences and maximize ROI
- Make recommendations on media, implement media and promotion plans and ensure implementation of trade marketing plan and ensure timely review with learnings.
- Collect, monitor and analyse consumer and market insights and competition to make strategic recommendations to management.
- Effectively prepare proposal/clear messages for senior management for strategic direction alignment
- Adapt and gatekeep communication material (imagery, digital, point of sale etc.)consistency and execution to stay on brand and align with campaign/activation objectives.
- Mobilise and work with other departments (commercial and operations, demand planning, visual merchandizing etc.) and partner agencies to build broader business strategy.
- Collaborate with and influence Zone on local market's business & brand building needs and gain sufficient/relevant support.
- Build, develop, manage and engage team and develop their marketing expertise and know-how.
- Manage A&P budget, ensure forecast accuracy and meeting operational KPIs.
- Own the brand patrimony, guarantee the brand identity; ensure that all actions are in line with the sense of purpose while nourishing the brand. Lead/support brand purpose activities.
- + years of product marketing experience,candidate with experience in beauty/cosmetic categories would be preferrable
- Excellent communication and interpersonal skills
- Strong business acumen and analytical sense
- Sensitive to consumer behavior and beauty trends
- Translates trends and consumer knowledge into meaningful insights
- Puedes inscribirte en un máximo de tres ofertas en un período de días.
- No puedes retirar tu solicitud una vez enviada, así que asegúrate de elegir la posición que mejor se adapte a tus habilidades y aspiraciones.
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描述
Group Product Manager
What you'll do:
Specific to selective divisions:
Who we are looking for:
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