Zhanibek Otetileu

Senior Marketing & Communications Specialist with over 8 years’ experience leading marketing and communications in cross‑cultural contexts across international markets. 
Experienced in increasing brand visibility, audience engagement, and revenue through practical, data‑driven strategies and clear, engaging storytelling. Skilled at aligning marketing plans with organisational goals, managing campaigns across multiple channels, and building strong relationships with stakeholders. Comfortable leading teams, improving processes, and ensuring contracts and projects are delivered on time and within scope. Open to relocation, with a history of adapting quickly and working effectively in diverse, multicultural environments.

Website Consultant (Part-Time)
Concordia Welfare & Education Foundation (CWEF) | November 2024 - Present

• Maintained and updated website content to ensure accurate and timely communication of organisational activities.
• Managed HubSpot CRM contact lists to improve targeted outreach and campaign segmentation.

Multimedia, Marketing, Website Consultant
Freelance | December 2023 - Present

• Delivered end‑to‑end marketing and creative solutions for corporate and educational
  clients.
• Developed brand identities and print collateral, strengthening client positioning.
• Produced animations, explainer videos, and promotional assets to support campaigns.
• Built and maintained functional websites, providing technical troubleshooting and UX improvements.

Head of Marketing
Sapience Pro China | January 2024 - August 2024

• Directed brand communication strategies, increasing recognition through targeted initiatives.
• Mentored junior marketing staff, building skills in content creation and campaign delivery.
• Redesigned company websites to improve functionality, user experience, and conversion potential.
• Implemented SEO enhancements that boosted search rankings and drove qualified\ traffic to company websites.
• Managed WeChat presence through blog posts, platform‑specific videos, and interactive community engagement, growing follower base and retention.
• Created and published original video content for TikTok and YouTube, strengthening brand visibility and audience reach.
• Produced and optimised video content and promotional materials tailored to each platform’s audience and format.
• Created and managed Google Ads campaigns to drive targeted traffic and conversions.
• Developed high‑impact content — including blog posts, articles, videos, and promotional materials — for both online and offline campaigns.
• Delivered segmented email campaigns, enhancing engagement across the customer journey.

Marketing Manager - Digital Marketing
BMF Group | BMF New Zealand - SelectFIT | March 2017 - December 2023

• Developed and executed annual digital marketing plans that supported sales growth and brand visibility targets.
• Led digital marketing initiatives for the New Zealand division, aligning campaigns with business objectives and market trends. 
• Provided regular performance analysis to leadership, using data insights to refine campaigns and improve ROI.
• Designed and delivered display advertising, social media, and email marketing campaigns that increased customer acquisition and retention. 
• Built and optimised company websites for multiple regions, improving user experience and SEO performance achieving Google first‑page rankings for targeted searches.
• Produced a wide range of marketing assets — blogs, brochures, infographics, and videos — to support brand storytelling and product promotion. 
• Collaborated with colleagues across regions to share best practices and implement new marketing approaches.
• Conducted outbound B2B outreach through cold calls to generate new business opportunities.
• Represented the company at an international trade show in Kazakhstan, supporting lead generation and brand exposure.

Student Coordinator Intern
Abundant Grace International Fellowship (AGIF) Shanghai | September 2012 - August 2014

• Organised student events and facilitated cross cultural engagement for University students, international high school and middle school students.
• Delivered public talks and supported community‑building initiatives aligned with school values.

Bachelor's Degree, International Finance
Shanghai Lixin University of Accounting and Finance | September 2012 - July 2016

• Shanghai Government Scholarship
• Class Chairperson of 2012-2016
• Leader of the International Students Association
• University Sports Team Captain