Tony Hui

Native Mandarin speaker with 9 years of sales and marketing experience from MNCs and china-affiliated corporation of consumer goods,
with hands-on digital marketing skills including SEO, SEM, eCommerce, HTML, CSS, marketing automation, social media, Google Analytics, content marketing, EDM, etc.

Regional Sales and Marketing Manager Silicom Trade Hong Kong Limited (Apple Fulfillment Partner) - Manage sales and marketing programs for overall business in Hong Kong and overseas
- Set up online sales funnel by managing company e-commerce and social media platform, with hands-on WordPress and Facebook Ad Manager experience
- Develop offline sales channels such as Suning, Broadway, Fortress, APRs, airport retailers, etc
Regional Brand Manager, APAC TYLT (Premium portable power solution company in the US) - Managed overall business across APAC regions
- Set up sell-direct program for Mainland China sales channels, including DrivePro, the No.1 lifestyle chain store in China
- Developed and coordinated marketing strategies and programs for APAC regions, including social media and e-commerce
- Led a team of 10 people in SZ with the responsibility of product development & manufacturing management
Senior Marketing Executive CSL Mobile Limited (Leading telecommunications company in Hong Kong) - Launched mobile-oriented value-added applications and drove sales growth to achieve monthly goals
- Prepared a variety of marketing collateral covering webpage, social media, EDM, SMS, e-brochure
- Prepared monthly report for data monitoring of customer behavior and product performance review
Regional Business Development Associate OtterBox & LifeProof (No.1 mobile phone protective solution company in the US) - Developed and executed marketing strategies and programs for brand awareness, including POSM and barter deals
- Managed Sell Direct Program to ensure key sales and marketing initiatives were executed efficiently
- Developed and refined distributors and key accounts based on the market dynamics, trained up promoters
Brand Representative Red Bull Company Ltd (No.1 energy beverage company worldwide) - Developed and executed digital marketing programs aimed at campus students
- Built-up partnership with different societies and KOLs in the campus
- Executed brand awareness campaigns on social media
Summer Intern (Mobile Marketing Team) PCCW Limited (Leading telecommunications company in Hong Kong) - Executed viral marketing strategy on social media and refined the official webpage and retail catalogs
APAC Sales and E-commerce Manager ATX LIFESTYLE CO. LIMITED - Work in a fashion startup, created a website with e-commerce function from zero to business-ready
- Expand business to regional online marketplaces such as Zalora and Shopee
- Manage daily online business by organizing merchandise and stocking inventories
- Plan and facilitating sales-driven online promotions on social media and Google search
- Manage overall local and overseas wholesale business

BA (Hons) in Integrated Strategic Communication City University of Hong Hong
Professional Certificate in Digital and Social Media Marketing The Hong Kong Polytechnic University
Professional Certificate in Growth Marketing Strategy The Hong Kong Polytechnic University