Queenie Liu

Hello, my name is Queenie Liu, and I am a recent graduate with a Master's degree in Foreign Linguistics and Applied Linguistics from The University of Hong Kong. I have a solid foundation in marketing and public relations, having completed impactful internships at POP MART and Waldorf Astoria Beijing. During these internships, I successfully developed marketing campaigns, managed social media strategies, and increased brand awareness significantly. I am fluent in Chinese, English, and Japanese, with beginner proficiency in Cantonese, which allows me to connect with a diverse range of audiences. I am passionate about leveraging my skills and creativity to contribute to dynamic marketing and PR initiatives, and I am particularly excited about opportunities in the luxury brand. 

POP MART, Beijing, China
North America Business, PR Intern
April 2023 – August 2023

During my internship at POP MART, I played an integral role in developing and executing PR strategies tailored for the North American market. I orchestrated various community engagement events, which successfully boosted brand awareness by 80%. Additionally, I managed the company's social media accounts, leading to a substantial increase of 200 new followers within a single month. I also created and maintained a Key Opinion Leader (KOL) database with over 200 influencers using platforms like SOMO and Upfluence, facilitating targeted brand collaborations. My role included coordinating outreach and managing the delivery of gift boxes to selected influencers, enhancing brand visibility and engagement.

Waldorf Astoria, Beijing, China
Business Development, Marketing Communication Intern
June 2019 – August 2019

At Waldorf Astoria Beijing, I contributed significantly to various marketing communication initiatives. I composed bilingual media releases in English and Chinese, including for high-profile events such as the "Into Deep Space" 3D Projection Afternoon Tea. My responsibilities also included conducting thorough language and content audits for the hotel's marketing materials, ensuring consistency in messaging and brand image. Furthermore, I provided essential language and content support for the hotel's social media efforts, ensuring that all communications were clear, precise, and aligned with the brand's identity.

The University of Hong Kong, Hong Kong Master of Arts in Foreign Linguistics and Applied Linguistics September 2023 – November 2024 (Expected)

Tsinghua University, Beijing, China Bachelor of Arts in English Language
August 2020 – June 2023