miko li

Available: 6 months full time 

Good at event management and time management

Detailed-oriented

Experienced in coordinating with internal and external agency

Proficiency in Cantonese and Chinese

Familiar with social media platform

Proficiency in MS office

HEYTEA Shenzhen, China

Business analyst Intern May 2022-August 2022

Used Excel for organizing 2000+ questionnaires’ data and doing visual presentation, with total output of 14 reports.

Analysed consumers' views and preferences on new products from 4 dimensions. Mainly responsible for 5 co-branding products, 2 back in stock products and 7 new products.

Used PivotTable and related functions to calculate 6 competitor’s new products’ average daily sales and

Assisted analysts in tracking and feedback of competitive products with total output of 14 reports.

Brand revision: Responsible for reviewing 2 sub-brand’s product positioning and campaigns while launched

the new products or/and opened the new stores.

Overseas market research: Collected consumers' views and suggestions on brands on Instagram, Facebook, and

other overseas platforms. Mainly responsible for the Hong Kong market and provided 3 solutions for the problems.

Hong Xin Technology Company Zhongshan, China

e-commence intern Jun 2021 – Aug 2021

Maintaining the operations of the company's Amazon and Lazada online shops. With a total of three online shops, increased visitor rate by 3.6% and revenue by 5% during the internship.

Helped with product copywriting and uploaded on the website. Responsible for a total of 1000+ lifestyle products.

Assisted the e-commerce department with shipping arrangements and dealt with customer feedback in a timely manner.

The Hong Kong Polytechnic University Hong Kong Bachelor of Business Administration (Honors) in Marketing Sep 2020 - June 2024

• Core Courses: Strategic brand management, Consumer Behavior, Customer Relationship Management, Integrated Marketing Communication, Product Management

College of International Education, The Hong Kong Baptist University Hong Kong

Associate of Arts (financial management) Sep 2018 - June 2020

GPA: 3.69/4.00 (Top 3%)

Core Courses: Financial Planning, Principle of Financial Management, Investment Management, Management

Accounting, Financial Accounting, Business Analytics

Awards: president’s honor roll in 2018/19 & 2019/20, Dr Jonathan Choi Scholarship 2019/20