Lyra Yoe

I create brand experiences that are both intentional and deeply human—where smart strategy meets authentic connection. My work thrives in that delightful space between meticulous planning and a touch of unexpected magic.

What fuels my passion:
• Tackling intricate brand challenges (like making sustainability appealing or adapting global campaigns for local markets)
• Designing visual systems with intention—where every color and font choice serves a purpose
• Bringing data to life through engaging storytelling

At Starbucks APAC, I've:
→ Led campaigns across 15 markets, striking a balance between global consistency and local relevance
→ Transformed the BLACKPINK collaboration into a shining example of cultural connection

Here’s what you can expect when working with me:
✓ I prioritize listening before crafting strategies
✓ My feedback is straightforward but always constructive
✓ I believe the best ideas emerge from thoughtful reflection, not just loud discussions

When I’m not at work, you can find me:
• Analyzing why certain packaging designs evoke emotions
• Using golf's disciplined focus to tackle creative challenges
• Curating the ultimate work playlist

Let’s connect if you:
• Value depth over superficiality
• Appreciate well-thought-out, executed ideas
• Want to explore how psychology influences brand choices

Global Marketing Leader with 8+ years of driving omni-channel campaigns for Fortune 500 brands, Starbucks APAC, and luxury fashion. Expetise in localizing narratives for 15 APAC markets, scaling franchise-like strategies, and leading cross-functional teams (agencies, PR, vendors). Proven ability to adapt global campaigns to regional audiences—boosting engagement by 35% and revenue through synergistic storytelling. Passionate about pivoting expertise to entertainment marketing, theatrical releases, and franchise partnerships.

Academy of Art University