景棓 陳

With over six years of extensive experience in SEO and digital marketing, I would describe my self as an all rounded digital marketing guy.

In my current role as an APAC SEO Specialist at lululemon, I have successfully leveraged my expertise in SEO to achieve improved keyword rankings and substantial organic traffic growth in APAC regions by 18-27%.

Furthermore, I am currently pursuing a Master of Science degree in Information Systems Management at Hong Kong University of Science and Technology. This academic journey has provided me with a solid foundation in managing digital projects and has equipped me with cutting-edge skills in leveraging machine learning and other advanced technologies to drive business success.

APR 2022 – NOW
APAC SEO Specialist, lululemon
- Optimize On-site SEO elements for APAC regions on SFCC to boost keywords ranking
- Enable & QA new site launch, including Traditional Chinese and Singapore
- Coordinate with local teams for seasonal marketing campaigns
- Report SEO quarterly result in terms of revenue, traffic and keywords ranking
- Manage SEO agency for content creation, technical SEO suggestion
- Provide training session to other teams for better understanding on Google SEO standard
AUG 2020 – APR 2022
Senior SEO Specialist, Firstpage Digital
- Review 100+ clients’ site in order in stand with Google SEO standard via professional SEO tools
- Improve clients’ Onsite SEO by coding in HTML at backend to boost ranking
- Prepare keyword proposals for teammates to present our SEO strategy with guarantees to clients
SEPT 2019 – JULY 2020
Content Marketing / SEO Specialist, StubHub
- Optimize On-site SEO elements for Hong Kong and Taiwan markets
- Coordinate with Marketing Mangers to capture customers in different regions with SEM & SEO
- Review SEO monthly result with SEO analytics tools and execute following up plans
FEB 2018 – JULY 2019
Digital Marketing Executive, Strategic Digital Marketing Company Limited
- Strategies digital marketing promotion for 30+ projects in Hong Kong, China, Macau and oversea
OCT 2016 – JAN 2018
Digital Marketing Intern, Strategic Digital Marketing Company Limited

SEP 2022 – NOW
Master of Science, Hong Kong University of Science and Technology
Major in Information Systems Management; CGPA 4.08

SEP 2015 – JULY 2017 
Bachelor of Business Administration, City University of Hong Kong 
Major in International Business; CGPA 3.19
SEP 2013 – JULY 2015
Associate of Business Administration, Community College of City University
Major in General Management; CGPA 3.39