J LI

product planning and branding

With about twelve years of experience in Buying ( Merchandising and Demand Planning) and Brand Planning covering Apparel, Footwear, Watches and FMCG, including over five years in a departmental management position. Extremely familiar with the consumer markets in Greater China, Hong Kong and Macau, with years of experience in Retail, Wholesale and E-Commerce platforms.

I believe that studying and researching business management will give me a deeper understanding of the key concepts and strategies for leading and managing organizations. Acquiring a MBA degree and a MSc in Entrepreneurial Management has given me unique insights and expertise in Supply Chain Management and Finance, that I confident will be valuable in serving future employers.