Y.M. Lam

Y.M. Lam

Mongkok - Yau Tsim Mong

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About me:

I am not only a professional Creative Director but also with international work experience of different markets throughout the E&W. I have a full understanding the lifecycle of Retail Branding responsibilities penetrated all levels from: Branding/Marketing Campaign/Photo Shooting/Store Planning & VM

Education:

Bachelor of Art (Hons) in Fashion NORTHUMBRIA UNIVERSITY (UK)
DIGITAL MARKETING SOLUTION in Certificate AD-Linkage CEF Institution
Retail Marketing in Certificate The Hong Kong Polytechnic University
Dip memeber The Chartered Society of Designer

Experience:

Creative Director 2T International Holding Ltd 1) Create one brand look across all products categories for the customers, drive the assortment forward at overall level-always keeping sales at top priority…
2) Re-designed, re-branded and In-charge of their brand & business development on Regional basis…
3) Communicate vision and trends to other functions such as Store Design, Store Planning, Marketing, Visual, Production Development and Sale Operations etc…
Director of Creative Branding Bossini Enterprises Ltd 1) In-charge of Far East Asia Regional Support Department, Interior Design & Project Department, Regional Creative Department & Visual Merchandising Team at Hong Kong Headquarter which coverage over 1,600 stores in 40 countries and regions around the globe…
2) Store Design, Renovation Budget, monitor the Renovation, Fit-out Works, Visual Branding, Seasonal Photo Shooting Campaign, Visual Merchandising, Regional Support & Creative Support on Regional basis…
3) Leading 25 staffs in HK office incl an Interior Design Manager, a Project Manager, a Regional Support Manager & a VM Manager / 15 staffs in CN office incl an Interior Design Manager & a VM Manager / 10 staffs in TW office incl an Interior Design Manager & a VM Manager, 10 staff in SG office incl an Interior Design Manager & a VM Manager / 35 wholesale market countries creative department…
Regional VM Manager Esprit International Holding Ltd 1) Planning and direct to work with German team for seasonal store concept and set-up…
2) Convert the Global concept into local adaptation planning…
3) Supervised APAC Merchandising Department, Including 30 staffs in HK, 40 staffs in Mainland China, 20 staffs in Taiwan and 15 staffs in Singapore…
VM Director Giordano International Holding Ltd 1) Planning and Design Store Concept, Visual Merchandising Planning…
2) Create Four-season Collection Image and all kind of A&P Planning, Photo Shooting etc. Respond for all Brand Image, including Men’s, Ladies and Junior causal wear, knit & woven section…
3) Supervised Creative Department at Mainland China, incl Guangzhou, Shanghai, Beijing, Wuhan and Chongqing office.
Leading 2 A&P Designers, 4 Graphic Designers & 4 Visual Merchandising Designers…

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