程昊 马

● Excellent business acumen, marketing concepts, and innovative business analyzing skills accumulated from academic study and internship experience.

● Proven collaboration and organizing skills, open minded and have strategic thinking.

● Experienced in the commercial utilization of multiple social media channels including Instagram, Facebook, Wechat, Tiktok, LinkedIn.

● Excellent ability to work cross-culturally.

◇ China Southern Airlines, Guangzhou, China                                                                         Jul. 2021-Sep. 2021

● Job position: Air Service marketing project intern.

● Analyzing the Air Service market dynamics of similar products andproviding the development trend of future product planning.

● Writing air ticket promotion plan by using product life circle.

● Evaluating the performance, price, promotion methods of competitive brands.

◇ China Resources CR CAPITAL MGMT, Shenzhen China                                            Nov. 2021- Jun. 2022

● Job position: Internal Control Center (Audit Internal Control Post)intern

● CRC’s due diligence

● Internal investigation

● Market auditing and supervision

● EHS

◇ China Construction Eighth Engineering Bureau Co., Ltd,Shenzhen China                    Jul. 2022- Sep. 2022

● Job position: Marketing department intern.

● Improving the annual quarterly marketing target segmentation plan.

● Planning and organizing various economics forums, such as first store economy, creative industry summit.

● Researching market background and study national and local policies.

● Converting important forum ideas into text and using data and charts to interpret and popularize them.

The University of Hong Kong, HKU Business School                                               Aug. 2023 – Jul. 2024

● Programme: Master of Science in Marketing

◇ UMass Amherst, Isenberg School of Management                                                      Sep. 2019-May. 2023

● Major: Sports Management, Economics

● Degree Completed: Bachelor of Science

● CUM GPA: 3.82 / 4.0

● Honor: Dean’s List Honors in Fall 2019, Spring 2020, Fall 2020, Spring 2021, Spring 2022, Fall 2022