Camellia Lee

Resume of Camellia Lee

市场营销 / 广告 / 公关

Kowloon, 九龍城區

关于 Camellia Lee:

A results-driven marketing professional with over 15 years of experience in sales channel development and management, product development, and event planning. Adept at managing B2B and B2C campaigns in various channels

经验

New Ricle Industrial – Marketing Manager	Jan 2022 – Apr 2023
Promotion of stationery, ergonomic, and epidemic products to wholesale market. Prepared and submitted over 10 tenders for schools, Hospital Authority, and HKSAR.

Che San – Project Manager

Sept 2017 – Dec 2021

Oversaw sales channel operations for more than 500 SKUs, including printing and commercial paper, stationery, HP toners, and epidemic-related items.
Spearheaded OEM products initiatives and managed tender processes for multiple organizations.
Successfully collaborated with Hong Kong Catholic Diocesan Schools Service Centre, Vocational Training Council, and Government Logistic Department on various projects.

Asia Symbol – Marketing Manager

Aug 2010 – Aug 2017

Led the supervision and management of paper production, planning, processing, and monitoring for PaperOne and OEM products, achieving an annual production rate of 24,000 tons.
Managed marketing budget allocation diligently tracked expenses and provided detailed reports for effective resources management.
Successfully orchestrated and executed impactful ATL events, such as Mini Car Lucky Draws and Display
Truck promotions, resulting in a 30% increase in brand awareness and customer loyalty.

Double A – Senior Channel Development Manager

Mar 2004 – Jul 2010

Achieved 100% sales increase within 3 years by recruiting new Double A distributors, expanding traditional and modern trade channels.
Strategically established 13 Double A Copy Centers in key commercial areas and universities, successfully boosting brand awareness and customer loyalty by an impressive 40%.
Recruited over 50 Authorized Retailers and executed BTL programs to increase overall market presence.

Lyreco – Key Account Manager	Apr 2001 – Aug 2002
Managed key corporate accounts including American Express, Kowloon-Canton Railway Corporation, Hong Kong Jockey Club, Bank of East Asia, Town Gas and other major corporates. Led impactful roadshows, elevating brand visibility and driving business growth. Played a crucial role in ISO 9001:2000 certification as Committee Member and Internal Auditor.